Adobe buys Magento, Spredfast launches Vault & the difference between data controllers and processors

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Adobe suits up for e-commerce competition with its purchase of Magento   May 22, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others.

From MarTech Today

Spredfast launches Vault to better control access to brands' social accounts   May 22, 2018 by Barry Levine A browser plugin, it goes beyond social management platforms' capabilities by offering native control, hidden logins, time windows and audits.

3 management models that help streamline today's martech operations   May 22, 2018 by Andy Betts Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.

The story of data, Part 3: Who owns it?   May 22, 2018 by Robin Kurzer Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's shared.

Data controllers and data processors: The difference and why it matters in GDPR   May 22, 2018 by Robin Kurzer As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the two key roles.

From Marketing Land

Tips on leveraging personal name collisions in online reputation management   May 22, 2018 by Chris Silver Smith Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.

What negative SEO is and is not   May 22, 2018 by Joe Sinkwitz In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.

Ask the SMXpert: SEO markup and structured data   May 22, 2018 by Debra Mastaler Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

From Around The Web

Twitter is killing several of its TV apps, too, TechCrunch

Why modern marketing is as much about mindset as technical skills, Econsultancy

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News Alert: Exclusive: Bannon says Rosenstein could be fired 'very shortly'

View in your browser     Exclusive: Bannon says Rosenstein could be fired 'very shortly' President Trump's former chief strategist, Stephen Bannon, predicts in an interview that will be broadcast Wednesday evening in the United Kingdom that Deputy Attorney General Rod Rosenstein could be fired “very shortly.”  Bannon said that Rosenstein “either…is going to take the direct order of the president of the United States or I think Rosenstein will be fired.” Bannon also said that the president should give evidence in writing — but not in person — to special counsel Robert Mueller. Bannon praised Mueller as an “honorable guy.” Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Pro-ISIS propaganda finds fertile ground on Google Plus platform

View in your browser     Pro-ISIS propaganda finds fertile ground on Google Plus platform Scores of pro-ISIS accounts and communities have found a home on Google Plus despite being purged from other social media platforms like Twitter and Facebook, according to a review by The Hill. The Hill found dozens of pages across Google’s social media platform that explicitly show Islamic State in Iraq and Syria (ISIS) propaganda, give news updates directly pulled from ISIS media, spread messages of hate toward Jews and other groups or show extremist imagery. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

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