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2018年6月5日 星期二

SearchCap: Google My Business, building an in-house search team & more

 


 
Featured story
 

Google My Business Agency Dashboard launches today

 

Jun 5, 2018 by Barry Schwartz

This new dashboard, announced a month ago, is now live and available for use.

 
From Search Engine Land
 
Building an in-house search marketing team — Part 2
  Jun 5, 2018 by Simon Heseltine

When building an in-house search team, don't just think about the initial build, think about how to keep the team engaged. Contributor Simon Heseltine outlines an organizational structure that will give teams the best possible chance to succeed.

 
Last call: Secure your seat at SMX Advanced now
  Jun 4, 2018 by Search Engine Land

SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and they're going fast. Grab yours now and join the largest gathering of elite search marketers June 11-13 for actionable tactics, in-depth learning and exceptional networking.

From Marketing Land
 
Mobile SERP survival: Technical SEO checklist
  Jun 5, 2018 by Barry Adams

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.

 
Facebook expanding Marketplace ads to more countries & campaign objectives
  Jun 5, 2018 by Amy Gesenhues

The company reports advertisers running ads in Marketplace are seeing positive returns.

 
Apple and Google try to help you curb your smartphone compulsions
  Jun 5, 2018 by Greg Sterling

Apple introduces new tools that are similar to Google's in a new effort to limit smartphone overload.

 
Taking aim at Facebook & others: Apple says it is 'shutting down' tracking from Like & Share buttons and conversation platforms
  Jun 5, 2018 by Ginny Marvin

Apple shores up its pro-privacy, anti-tracking positioning.

 
Apple's WWDC 2018 keynote: An overview of the announcements
  Jun 4, 2018 by Greg Sterling

Siri upgrades, augmented reality and Safari's social tracking prevention were the significant announcements.

 
Intro to Pinterest ads: From setup to success story
  Jun 4, 2018 by Akvile DeFazio

Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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Overnight Health Care — Sponsored by PCMA — Medicare trust fund to run short years earlier than expected | Senate panel plans vote on bill to lower drug prices | Crackdown on illegal opioid sales | HHS cyber worries

 
 
Sponsored by Pharmaceutical Care Management Association | View in Browser
 
The Hill Healthcare
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Welcome to Overnight Health Care, sponsored by the Pharmaceutical Care Management Association.

It's Tuesday in Washington. Summer might just be starting, but we're already bracing ourselves for a long August. At least we have the Caps this week to distract us. Now on to the latest health care news...

 

A Medicare Trustees report released Tuesday finds that Medicare's trust fund will be depleted in 2026, three years earlier than last year's report found.

"The Trustees recommend that Congress and the executive branch work closely together with a sense of urgency to address the depletion of the [trust fund] and the projected growth [in spending]," the trustees report states.

What it means: Benefits don't disappear in those years, but beneficiaries will see decreases in their benefits if the problem isn't fixed.

However: The Social Security Trust Fund is projected to remain solvent until 2034, no change from last year's projection.

 

Democrats used the new information to attack Republicans and President Trump for their tax law.

  • "This report should eliminate any doubt that Trump's tax law yanked Medicare closer to insolvency. Between reviving junk insurance plans, sending premiums into the stratosphere, and doing serious damage to Medicare's finances, the president's rap sheet on health care gets worse by the day." - Ron Wyden (D-Ore.), ranking member of the Finance Committee.  
  • "The staggering costs in the lives of seniors from the Republicans' brazen corporate and special interest agenda become clearer every day.  The GOP tax scam's massive, unpaid-for giveaways to the wealthiest 1 percent and big corporations have gravely undermined the future of Medicare and Social Security, and now Republicans want America's seniors to pay the bill." - House Minority Leader Nancy Pelosi (D-Calif.).

 

Republicans, meanwhile, used the report to highlight the need for reforms.

  • "As today's reports show, the nation's Medicare program will be in the red in less than a decade – by 2026 – and the Social Security combined disability and retirement trust funds will be exhausted in 2034. With Social Security facing more than $34 billion of unfunded future liabilities, we must not turn a blind eye. We should keep our attention focused on reforming these programs so that they can truly benefit future generations." - Orrin Hatch (R-Utah), chairman of the Finance Committee.  

We've got more on the day's big story here.

 
 
 
 
SPONSORED CONTENT
 

Pharmaceutical Care Management Association

Drugmakers set and raise the price of prescription drugs unrelated to the rebates they negotiate with pharmacy benefit managers (PBMs).  The most direct way for drugmakers to reduce costs and improve access is to simply cut their own prices.

 
 
 

The Senate Judiciary Committee will soon vote on a controversial bill aimed at lowering drug prices.

The bill, known as the CREATES Act, seeks to crack down on drug companies using tactics to delay the introduction of cheaper generic drugs onto the market. It has been stalled for months amid intense opposition from pharmaceutical companies, despite being sponsored by members of both parties.

Sen. Chuck Grassley (R-Iowa), the chairman of the Judiciary Committee, has scheduled for the panel to consider the bill on Thursday. A committee aide said that under the panel's procedures, consideration of the bill will likely not actually happen until next week.

Why it matters: The CREATES Act was supposed to be included in a government spending deal earlier this year, but was met by opposition from the powerful pharmaceutical industry.

But Grassley said last month that he was talking with the industry about a possible deal where they would relent on their opposition in exchange for a fix to a Medicare provision that is costly to drug companies.

More on what's next here.

 

The Food and Drug Administration sent a strong warning Tuesday to 53 websites marketing unapproved opioids, which could be dangerous to consumers who take them.

"The internet is virtually awash in illegal narcotics and we're going to be taking new steps to work with legitimate internet firms to voluntarily crack down on these sales," FDA Commissioner Scott Gottlieb said in a statement.

Why it matters: These drugs, while marketed as authentic, can be counterfeit, contaminated or expired. It's a particular concern given the fact that counterfeit opioids can be laced with Fentanyl, a drug that is 50 times stronger than heroin and 100 times more potent than morphine and has led to overdose deaths in the U.S.

Read more about the crackdown here.

 
 
 
 

The White House on Tuesday walked back its proposal to rescind $252 million in unspent funding from the 2015 Ebola outbreak.

The proposal was part of a broader "rescissions" package the Trump administration sent to Congress last month aimed at clawing back $15 billion in unspent funding Congress appropriated years ago.

Why it matters: The fight against Ebola isn't over. An ongoing Ebola outbreak in Democratic Republic of the Congo has left 27 dead. Public health experts note that Congress was slow to react to the 2015 outbreak, and argue the funds should be left untouched in case it comes to the U.S.

"We cannot afford another situation where it takes months for the United States to respond to a global outbreak of a deadly nature," the American Society for Microbiology wrote in a letter last month to House leadership.

We've got the details here.

 

A bipartisan group of House and Senate lawmakers are raising concerns about how HHS is implementing a cyber law that aims to boost security by providing digital threat data.

In a letter on Tuesday, the top lawmakers on the House Energy and Commerce Committee and the Senate Health, Education, Labor, and Pensions (HELP) Committee pressed HHS Secretary Alex Azar to provide more information about executing the Cybersecurity Information Sharing Act (CISA).

"As cyber threats to the health care sector increase in frequency and severity, it is imperative that HHS provide clear and consistent leadership and direction to the sector regarding cyber threats," the lawmakers wrote.

We explain the controversy here.

 
 
 
 
SPONSORED CONTENT
 

Pharmaceutical Care Management Association

Pharmacy benefit managers (PBMs) have outlined several policy solutions to ensure patients receive opioid prescriptions when safe and medically appropriate. One important solution would be requiring e-prescribing of controlled substances in Medicare (2460 / H.R. 3528, the Every Prescription Conveyed Securely Act). A study by the Opioid Safety Alliance finds this could save taxpayers $13 billion over 10 years.

 
 
 

What we're reading

7 surveys that say a lot about US health care (Forbes)

She paid nothing for opioid painkillers. Her addiction treatment costs more than $200 a month. (Vox)

'This is huge': Breast cancer survivors welcome breakthrough in treatment that skips chemotherapy (Greenville News)

 

State by state

Hundreds of Illinois children languish in psychiatric hospitals after they're cleared for release (ProPublica)

Patients got more MRSA infections at Jackson Health than at any other U.S. hospital (Miami Herald)

New York health insurers seek whopping increase for 2019 (Democrat & Chronicle)

Emily Birnbaum contributed.

 
 
 
 
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Breaking News: McConnell cancels Senate's August recess

 
 
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McConnell cancels Senate's August recess
Senate Majority Leader Mitch McConnell (R-Ky.) has canceled the August recess, blaming obstruction by Senate Democrats on President Trump's nominations. 
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