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2018年6月5日 星期二

SearchCap: Google My Business, building an in-house search team & more

 


 
Featured story
 

Google My Business Agency Dashboard launches today

 

Jun 5, 2018 by Barry Schwartz

This new dashboard, announced a month ago, is now live and available for use.

 
From Search Engine Land
 
Building an in-house search marketing team — Part 2
  Jun 5, 2018 by Simon Heseltine

When building an in-house search team, don't just think about the initial build, think about how to keep the team engaged. Contributor Simon Heseltine outlines an organizational structure that will give teams the best possible chance to succeed.

 
Last call: Secure your seat at SMX Advanced now
  Jun 4, 2018 by Search Engine Land

SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and they're going fast. Grab yours now and join the largest gathering of elite search marketers June 11-13 for actionable tactics, in-depth learning and exceptional networking.

From Marketing Land
 
Mobile SERP survival: Technical SEO checklist
  Jun 5, 2018 by Barry Adams

A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.

 
Facebook expanding Marketplace ads to more countries & campaign objectives
  Jun 5, 2018 by Amy Gesenhues

The company reports advertisers running ads in Marketplace are seeing positive returns.

 
Apple and Google try to help you curb your smartphone compulsions
  Jun 5, 2018 by Greg Sterling

Apple introduces new tools that are similar to Google's in a new effort to limit smartphone overload.

 
Taking aim at Facebook & others: Apple says it is 'shutting down' tracking from Like & Share buttons and conversation platforms
  Jun 5, 2018 by Ginny Marvin

Apple shores up its pro-privacy, anti-tracking positioning.

 
Apple's WWDC 2018 keynote: An overview of the announcements
  Jun 4, 2018 by Greg Sterling

Siri upgrades, augmented reality and Safari's social tracking prevention were the significant announcements.

 
Intro to Pinterest ads: From setup to success story
  Jun 4, 2018 by Akvile DeFazio

Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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