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2018年6月26日 星期二

AT&T buys AppNexus, Squadhelp adds AI for inventing names & more

 


 
Featured story
 

AT&T buys ad exchange AppNexus

 

June 25, 2018 by Barry Levine

Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.

 
From MarTech Today
 
Squadhelp adds AI to help invent successful brand names
  Jun 25, 2018 by Barry Levine

With AI, the Chicago-based platform can add visual search, performance tracking and name generation to its crowd-sourced naming platform.

 
How focusing on brand value creates revenue growth
  Jun 25, 2018 by Scott Vaughan

Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains how to bring these two objectives together.

From Marketing Land
 
Content optimization vs. SEO — What's the difference?
  Jun 25, 2018 by Digital Marketing Depot

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword.


 
 

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