Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more

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Loyalty is more than marketing, it's a mindset   June 25, 2018 by Evan Magliocca Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it.

From Marketing Land

Content optimization vs. SEO — What's the difference? Jun 25, 2018 by Digital Marketing Depot The keyword is still relevant, but SEO has become more complex.

New report: Some ad campaigns are almost entirely robot traffic Jun 25, 2018 by Barry Levine The good news in this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and bad ones.

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers Jun 25, 2018 by Robin Kurzer As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise

The future of TV advertising in today's digital world Jun 25, 2018 by Chuck Moran TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran.

5 Tips to Choosing Your Winning Business Domain Name Jun 25, 2018 by Sponsored Content: Verisign Making a great first impression starts with your domain name.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

AT&T buys ad exchange AppNexus   Jun 25, 2018 by Barry Levine Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.

How focusing on brand value creates revenue growth   Jun 25, 2018 by Scott Vaughan Marketers often find themselves torn between meeting short-term sales goals and fostering long-term value. Contributor Scott Vaughan explains how to bring these two objectives together.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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