Formerly known as DoubleClick, tapping the real world for targeting & Forrester’s first Wave report on Experience Optimization

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Forrester issues first Wave report on Experience Optimization   June 27, 2018 by Barry Levine Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines.

From MarTech Today

DoubleClick is out as Google ushers in new brand names for its advertising products   Jun 27, 2018 by Ginny Marvin The new brands, Google Marketing Platform and Google Ad Manager, unify buy-side and sell-side products, respectively.

Struggling with ABM? 7 practical ways to create value now   Jun 27, 2018 by John Steinert Getting started with ABM isn't as difficult as it seems. Contributor John Steinert lists ways you can jump-start the transition from traditional demand-gen marketing.

Neura and In Loco are launching new efforts to tap the real world for targeting   Jun 27, 2018 by Barry Levine These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators.

Account-Based Marketing Tools: A Marketer's Guide — New report from MarTech Today   Jun 27, 2018 by Digital Marketing Depot Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach. According to the Information Technology Services Marketing Association (ITSMA), more than three-quarters of B2B […]

From Marketing Land

Account-Based Marketing Tools: A Marketer's Guide — New report from MarTech Today   Jun 27, 2018 by Digital Marketing Depot Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach.

Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year   Jun 26, 2018 by Amy Gesenhues After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads.

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