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2018年6月27日 星期三

SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more

 


 
Featured story
 

Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

 

June 27, 2018 by Ginny Marvin

Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser's goal.

 
From Search Engine Land
 
Google Home and Chromecast device currently offline
  Jun 27, 2018 by Barry Schwartz

Google can only respond "sorry, something went wrong, try again in a few seconds" at this moment to your Google Home requests.

 
SMX Advanced Recap: Bing's Fabrice Canel keynote
  Jun 27, 2018 by Eric Enge

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018.

 
Google Insights report in Google My Business gets subjective attributes
  Jun 27, 2018 by Barry Schwartz

Learn what your customers think of your business with the new "what your business is known for" report in Google My Business insights.

 
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
  Jun 27, 2018 by Ginny Marvin

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.

 
Report: Just 3% of CMOs are currently optimizing for voice search
  Jun 26, 2018 by Robin Kurzer

As consumers gravitate to voice search, CMOs are just starting to focus on SEO strategies that support those queries.

From Marketing Land
 
Supreme Court reversal on state sales tax deals major blow to e-commerce businesses
  Jun 27, 2018 by Robin Kurzer

With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.

 
Account-Based Marketing Tools: A Marketer's Guide — New report from MarTech Today
  Jun 27, 2018 by Digital Marketing Depot

Account-based marketing (ABM) has been used by B2B marketers for well over a decade. But rapid advances in the sophistication and accessibility of the data — and in technologies that enable ABM — are now fueling widespread adoption of this approach. 

 
The Trade Desk launches its 'Next Wave'
  Jun 27, 2018 by Barry Levine

The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns.

 
Facebook's 'Keyword Snooze' feature will let users hide posts with specific words or phrases for 30 days
  Jun 27, 2018 by Amy Gesenhues

Still in testing, Facebook's option to 'snooze' words will work much like Twitter's 'muted words' feature, but only for a 30-day period.

 
Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year
  Jun 26, 2018 by Amy Gesenhues

After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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