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2018年6月26日 星期二

SearchCap: Google’s indexing API, SMX East agenda, new Google Maps features & more

 


 
Featured story
 

Google Maps begins rolling out new explore features announced last month

 

June 26, 2018 by Barry Schwartz

The new Google Maps features are rolling out worldwide now, so go get them.

 
From Search Engine Land
 
Getting it done: how to overcome common link building blockers
  Jun 26, 2018 by Paddy Moogan

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.

 
Google launches Islamic prayer times for some queries
  Jun 26, 2018 by Barry Schwartz

After killing off prayer time results in Google several years ago, Google brings the feature back for some regions.

 
You'll love what the SMX East agenda has to offer
  Jun 26, 2018 by Chris Sherman

I don't have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the "new AdWords experience."

 
Google Home now communicates in Spanish
  Jun 26, 2018 by Barry Schwartz

Say 'Ok Google, ¿cómo será mi día?' and now Google Home can answer.

 
How to create an ROI-based management approach for paid search success
  Jun 26, 2018 by Megan Taggart

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account.

 
Google launches Indexing API for job posting URLs
  Jun 26, 2018 by Barry Schwartz

Check out the new Google Indexing API. Will the uses for this API eventually be expanded or will it always be reserved for job search only?

From Marketing Land
 
Mobile is taking over the customer journey
  Jun 26, 2018 by Brian Solis

Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.

 
AT&T buys ad exchange AppNexus
  Jun 26, 2018 by Barry Levine

Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.

 
Blockchain powered Killi wants users to 'own their identity,' make money from brands
  Jun 26, 2018 by Greg Sterling

App wants to bring full transparency and consumer control to data collection on behalf of brands.

 
Facebook enables marketers to set up app event tracking without having to add code
  Jun 26, 2018 by Amy Gesenhues

The Codeless Event Setup feature in Facebook's SDK Marketing kit gives marketers a point-and-click tool to track app events.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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