Marketing Day: SMX East agenda, Facebook event tracking & more

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Facebook enables marketers to set up app event tracking without having to add code   June 26, 2018 by Amy Gesenhues The Codeless Event Setup feature in Facebook's SDK Marketing kit gives marketers a point-and-click tool to track app events.

From Marketing Land

Mobile is taking over the customer journey   Jun 26, 2018 by Brian Solis Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.

You'll love what the SMX East agenda has to offer   Jun 26, 2018 by Marketing Land I don't have to tell you that 2018 has been a busy year, with new technologies like voice search and a mobile-centric focus gaining a stronger foothold in the SEO world, not to mention the dramatic adaptations advertisers will need to embrace to succeed with what Google calls the "new AdWords experience."

AT&T buys ad exchange AppNexus   Jun 26, 2018 by Barry Levine Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.

Blockchain powered Killi wants users to 'own their identity,' make money from brands   Jun 26, 2018 by Greg Sterling App wants to bring full transparency and consumer control to data collection on behalf of brands.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The Trade Desk launches its 'Next Wave'   Jun 26, 2018 by Barry Levine The demand-side platform is today unveiling a new AI layer, a new insight-optimized UI and a Planning Tool that generates and launches campaigns.

Here's your exclusive sneak peek at the MarTech agenda   Jun 26, 2018 by MarTech Today Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization, it's helpful to see what success looks like and to hear from experts and working professionals.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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