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2018年6月28日 星期四

SearchCap: Google webspam report, Bing ads, bot herding & more

 


 
Featured story
 

Google web spam report: Less than 1% of sites visited from search results are spammy

 

June 28, 2018 by Barry Schwartz

Google doubled down on removing unnatural links, reduced link spam by almost half.

 
From Search Engine Land
 
Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out
  Jun 28, 2018 by Ginny Marvin

10 Automated Extensions are available in Bing Ads.

 
Optimize for local SEO and drive more customers to your business
  Jun 28, 2018 by Digital Marketing Depot

It is estimated that more than half the searches on Google are made with "local intent." This means that one out of two people in Google is actually looking for local products or services when they search for something.

 
The growing importance of remarketing audiences in Google paid search management
  Jun 28, 2018 by Andy Taylor

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it's important to consider both incrementality and personalization when using audiences for paid search management.

 
The ultimate guide to bot herding and spider wrangling — Part 3
  Jun 28, 2018 by Stephan Spencer

In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds to make sure your code provides consistent cues.

From Marketing Land
 
Here's your exclusive sneak peek at the MarTech agenda
  Jun 28, 2018 by Marketing Land

Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization.

 
It's time for the brand promise to evolve. Again.
  Jun 28, 2018 by John Nardone

Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative.

 
Facebook starts showing all ads a Page is running
  Jun 28, 2018 by Amy Gesenhues

Facebook Pages now include an "Info & Ads" section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook's partner networks.

 
Twitter's new Ad Transparency Center shows all ads shown in past 7 days
  Jun 28, 2018 by Amy Gesenhues

As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads.

 
Report: Stores still critical in consumer purchase journey, above TV and social
  Jun 28, 2018 by Greg Sterling

Study from Blis found that in-store browsing was the number one way consumers discovered new products.

 
Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects
  Jun 28, 2018 by Amy Gesenhues

Instagram is now rolling out updates first announced at Facebook's F8 Developers Conference in May.

 
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
  Jun 28, 2018 by Ginny Marvin

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.

 
Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
  Jun 27, 2018 by Amy Gesenhues

After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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