It is estimated that more than half the searches on Google are made with "local intent." This means that one out of two people in Google is actually looking for local products or services when they search for something.
With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it's important to consider both incrementality and personalization when using audiences for paid search management.
In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds to make sure your code provides consistent cues.
Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization.
Facebook Pages now include an "Info & Ads" section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook's partner networks.
Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!
沒有留言:
張貼留言