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2018年6月29日 星期五

Marketing Day: Google Marketing Platform, YouTube pre-roll, Twitter reorg & more

 


 
Featured story
 

Twitter undergoes reorg, makes former Periscope co-founder head of products

 

Jun 29, 2018 by Amy Gesenhues

Kayvon Beykpour, the co-founder of Twitter's Periscope video app, will head up the company's product team.

 
From Marketing Land
 
Is YouTube serving up more pre-roll & mid-roll video ads?
  Jun 29, 2018 by Amy Gesenhues

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.

 
SMX Advanced Recap: Bing's Fabrice Canel keynote
  Jun 29, 2018 by Eric Enge

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018.

 
How to create an ROI-based management approach for paid search success
  Jun 29, 2018 by Megan Taggart

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account.

 
Now that GDPR is here, what do US companies do if they have a breach?
  Jun 29, 2018 by Robin Kurzer

Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours. Probably.

 
Google announces Google Marketing Platform Partners program
  Jun 29, 2018 by Ginny Marvin

The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
  Jun 29, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed

 
If you use mobile location data, it's time for a mid-course correction
  Jun 29, 2018 by Gladys Kong

Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back and assess whether their models continue to be valid.

 
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initaitve
  Jun 29, 2018 by Robin Kurzer

The legislation echoes GDPR and affords consumers greater control of their personal data.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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