Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more

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Facebook starts showing all ads a Page is running   June 28, 2018 by Amy Gesenhues Facebook Pages now include an "Info & Ads" section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook's partner networks.

From Marketing Land

Here's your exclusive sneak peek at the MarTech agenda   Jun 28, 2018 by Marketing Land Your success as a marketing technologist requires that you live and breathe at the intersection of marketing, technology and management. As you struggle with how to select, implement and utilize to transform your organization.

It's time for the brand promise to evolve. Again.   Jun 28, 2018 by John Nardone Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative.

Twitter's new Ad Transparency Center shows all ads shown in past 7 days   Jun 28, 2018 by Amy Gesenhues As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads.

Report: Stores still critical in consumer purchase journey, above TV and social   Jun 28, 2018 by Greg Sterling Study from Blis found that in-store browsing was the number one way consumers discovered new products.

Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects   Jun 28, 2018 by Amy Gesenhues Instagram is now rolling out updates first announced at Facebook's F8 Developers Conference in May.

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification   Jun 28, 2018 by Ginny Marvin Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.

Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors   Jun 27, 2018 by Amy Gesenhues After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Is third-party data targeting more effective than contextual targeting?   Jun 28, 2018 by Barry Levine A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it.

Supreme Court reversal on state sales tax deals major blow to e-commerce businesses   Jun 28, 2018 by Robin Kurzer With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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