SearchCap: Bing Ads app updated, Google Search Console releases URL tool & more

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Google Search Console releases URL inspection tool   June 25, 2018 by Barry Schwartz Check out the new tool that shows you details about how Google crawled, indexed and processed a specific URL on your website.

From Search Engine Land

Parsing pages: Is it better to update or remove thin content? Jun 25, 2018 by Kristopher Jones There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change.

Enterprise Call Analytics Platforms: A Marketer's Guide — updated for 2018 Jun 25, 2018 by Digital Marketing Depot Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.

How to take advantage of strategic PPC audience targeting Jun 25, 2018 by Amy Bishop Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.

Bing Ads app gets multi-user access to toggle between accounts & ability to add funds Jun 25, 2018 by Ginny Marvin Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go.

5 Tips to Choosing Your Winning Business Domain Name Jun 25, 2018 by Sponsored Content: Verisign Making a great first impression starts with your domain name.

From Marketing Land

Content optimization vs. SEO — What's the difference? Jun 25, 2018 by Digital Marketing Depot The keyword is still relevant, but SEO has become more complex.

New report: Some ad campaigns are almost entirely robot traffic Jun 25, 2018 by Barry Levine The good news in this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and bad ones.

Loyalty is more than marketing, it's a mindset Jun 25, 2018 by Evan Magliocca Contributor Evan Magliocca explains how retailers must approach customer loyalty -- you've got to give it to get it.

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers Jun 25, 2018 by Robin Kurzer As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise

The future of TV advertising in today's digital world Jun 25, 2018 by Chuck Moran TV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran.

5 Tips to Choosing Your Winning Business Domain Name Jun 25, 2018 by Sponsored Content: Verisign Making a great first impression starts with your domain name.

Search News From Around The Web

Five Years of Google Ranking Signals, SEO By The Sea

Danny Sullivan on being Google new search liaison, CNBC

4 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization, Acquisio

A new guide for integrating Google Shopping ads using Google APIs, Google

Five AdWords optimizations you can implement quickly, Seer Interactive

Get verified to manage your presence on Google, Google

The New Interface and Beyond: AdWords Updates 2018, PPC Hero

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