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2018年6月7日星期四

News Alert: GOP staves off immigration revolt — for now

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GOP staves off immigration revolt — for now

Speaker Paul Ryan (R-Wis.) on Thursday tamped down a Republican insurrection on immigration — at least temporarily — with vows to “put pen to paper” on a compromise bill to protect the young undocumented immigrants known as Dreamers.

During a two-hour, closed-door meeting in the basement of the Capitol, Ryan and other GOP leaders urged their troops not to endorse a procedural move to force votes on the Deferred Action for Childhood Arrivals (DACA) program — known as a discharge petition — and instead give leaders more time to forge a compromise that can win 218 Republicans.

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Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center

Jun 6, 2018 by Barry Schwartz
The removal is part of larger update to Google News.

Say hello to Voice Interface Optimization

Jun 6, 2018 by Barry Levine
Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.

How to build authoritative links with data-driven content

Jun 6, 2018 by Pratik Dholakiya
Contributor Pratik Dholakiya shares three types of data-driven content that will improve your ability and opportunity to earn authoritative links.

Building an in-house search marketing team — Part 2

Jun 5, 2018 by Simon Heseltine
When building an in-house search team, don't just think about the initial build, think about how to keep the team engaged. Contributor Simon Heseltine outlines an organizational structure that will give teams the best possible chance to succeed.

What do Google and a toddler have in common? Both need to learn good listening skills.

Jun 1, 2018 by Dave Davies
Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

Google's reliance on Wikipedia makes it vulnerable to search pranks

Jun 1, 2018 by Greg Sterling
Google said Wikipedia prank caused Republican 'Nazism' Knowledge Panel.

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Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

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EU ruling on Facebook, JLINC’s consent protocol & Volume’s tool for NLP engines

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EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences

Jun 6, 2018 by Robin Kurzer

The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook.

From MarTech Today

	JLINC launches an open consent-managing protocol
	Jun 6, 2018 by Barry Levine Under this approach, a user manages permissions to personal data via Information Sharing Agreements with vendors.

	UK-based Volume releases tool for marketers to train NLP engines
	Jun 6, 2018 by Barry Levine QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.

	Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
	Jun 6, 2018 by Robin Kurzer The move shows there's significant value to tools and services that protect brands' programmatic placements.

From Marketing Land

	The Ultimate Agency Guide to Video Marketing
	Jun 6, 2018 by Digital Marketing Depot As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.

	Facebook Audience Network opens inventory to in-app header bidding
	Jun 6, 2018 by Amy Gesenhues Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.