EU ruling on Facebook, JLINC’s consent protocol & Volume’s tool for NLP engines

Featured story

EU ruling on the responsibility of Facebook admins to collect data may have far-reaching consequences   Jun 6, 2018 by Robin Kurzer The German courts upheld a 2011 local DPA decision that would require page admins to act as separate controllers of the same data collected by Facebook.

From MarTech Today

JLINC launches an open consent-managing protocol   Jun 6, 2018 by Barry Levine Under this approach, a user manages permissions to personal data via Information Sharing Agreements with vendors.

UK-based Volume releases tool for marketers to train NLP engines   Jun 6, 2018 by Barry Levine QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.

Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety   Jun 6, 2018 by Robin Kurzer The move shows there's significant value to tools and services that protect brands' programmatic placements.

From Marketing Land

The Ultimate Agency Guide to Video Marketing   Jun 6, 2018 by Digital Marketing Depot As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.

Facebook Audience Network opens inventory to in-app header bidding   Jun 6, 2018 by Amy Gesenhues Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.

From Around The Web

3 Simple Ways to Get Started with Action-Based Email Automation, AWeber

How to Build a Facebook Messenger Bot Sequence, Social Media Examiner

What Happened to Facebook Live?, MediaKix

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