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2018年6月8日 星期五

SearchCap: Google tests AMP labels, AdWords personalization & understanding user intent

 


 
Featured story
 

Google testing AMP label in Search ads

 

Jun 8, 2018 by Ginny Marvin

The label is showing on some text ads with AMPed landing pages.

 
From Search Engine Land
 
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
  Jun 8, 2018 by Digital Marketing Depot

Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors' to acquire more customers at a lower CPL? The answer is with personalization.

 
How to understand searcher intent and use it to boost SEO rankings
  Jun 8, 2018 by Marcus Miller

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.

 
Search in Pics: Camp Google, pride logo & going down the slide
  Jun 8, 2018 by Barry Schwartz

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land
 
Ask the #SMXperts series — Advanced audience targeting
  Jun 8, 2018 by Debra Mastaler

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition.

 
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
  Jun 8, 2018 by Digital Marketing Depot

Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors' to acquire more customers at a lower CPL? The answer is with personalization.

 
The big list of political ad policies from leading social & search platforms
  Jun 8, 2018 by Amy Gesenhues

Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more.

 
IAB Tech Lab unveils a proposed Ads.txt for mobile apps
  Jun 8, 2018 by Barry Levine

It's essentially the same idea, a file on a web domain that lists valid sellers of that property's ad inventory. But now there's a pointer to an app-specific one, from an app.

 
Facebook says privacy settings for 14M users were switched to public due to bug
  Jun 7, 2018 by Amy Gesenhues

From May 18 to May 22, 14M users had the audience setting for new status updates changed to public because of a bug, according to Facebook.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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News | SEO | SEM | Local | Retail | Social
 
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This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: #SMXperts, political ad policies & Facebook’s privacy settings bug

 


 
Featured story
 

The big list of political ad policies from leading social & search platforms

 

Jun 8, 2018 by Amy Gesenhues

Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more.

 
From Marketing Land
 
Ask the #SMXperts series — Advanced audience targeting
  Jun 8, 2018 by Debra Mastaler

In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition.

 
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
  Jun 8, 2018 by Digital Marketing Depot

Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors' to acquire more customers at a lower CPL? The answer is with personalization.

 
IAB Tech Lab unveils a proposed Ads.txt for mobile apps
  Jun 8, 2018 by Barry Levine

It's essentially the same idea, a file on a web domain that lists valid sellers of that property's ad inventory. But now there's a pointer to an app-specific one, from an app.

 
Facebook says privacy settings for 14M users were switched to public due to bug
  Jun 7, 2018 by Amy Gesenhues

From May 18 to May 22, 14M users had the audience setting for new status updates changed to public because of a bug, according to Facebook.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Moltin launches first web-based self-checkout at apparel retailer Stance
  Jun 8, 2018 by Barry Levine

The companies say this is the first retailer self-checkout that doesn't require an app download or the use of a store kiosk.

 
Google's new manifesto says AI will be used to benefit society
  Jun 8, 2018 by Greg Sterling

The company says it won't develop AI applications "that cause or are likely to cause overall harm."

 
B2B marketers: Are you a marketing technology 'investor' or a 'buyer?'
  Jun 8, 2018 by Scott Vaughan

Your approach to adopting and integrating martech is a key factor in determining its likelihood of success. Contributor Scott Vaughan explains.

 
This week in GDPR: TrustArc expands its channel program, Qualys adds new functionality to its SAQ cloud app & more
  Jun 8, 2018 by Robin Kurzer

A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Overnight Energy: Trump praises Pruitt for doing 'great job' | Lawmakers want criminal probe of Pruitt | Heckler brings lotion bottle to Pruitt speech

 
 
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MORE PRAISE FOR PRUITT FROM TRUMP: President Trump said Friday that embattled Environmental Protection Agency (EPA) chief Scott Pruitt "is doing a great job."

But Trump put a slight caveat in his praise for the EPA head, saying Pruitt isn't completely "blameless."

"Scott Pruitt is doing a great job within the walls of the EPA. I mean, we're setting records," Trump said as he prepared to leave for the G7 conference in Canada. He did not specify what "records" are being set.

"Outside, he's being attacked very viciously by the press," Trump continued. "And I'm not saying that he's blameless, but we'll see what happens."

Context: It's the second time Trump has offered public praise for Pruitt this week.

"EPA is doing really, really well," Trump said at a Federal Emergency Management Agency meeting. "Somebody has to say that about you a little bit, you know that, Scott."

The praise comes during a week when the scandals centered on Pruitt's ethical and spending decisions, and his use of taxpayer-funded staff and resources, are piling up.

Read more.

Why it matters: Trump is once again demonstrating that he'll stand by Pruitt through these scandals, even as they continue to pile up.

This week, the scandals started to really get on the nerves of congressional Republicans, and White House officials have long wanted Pruitt out. But Trump isn't budging.

 

Happy Friday! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

 

LAWMAKERS CALL FOR FBI INVESTIGATION INTO PRUITT: A group of Democratic lawmakers are seeking a criminal investigation of Environmental Protection Agency (EPA) Administrator Scott Pruitt following a slew of reports that Pruitt may have used his position to benefit himself and his family.

Who signed the letter: Reps. Ted Lieu (D-Calif.), Don Beyer (D-Va.), Gerry Connolly (D-Va.), Jamie Raskin (D-Md.), Rubin Gallego (D-Ariz.) and Pramila Jayapal (D-Wash.).

The letter asked FBI Director Christopher Wrey and acting Assistant Attorney General John Cronan to open an investigation into Pruitt in a letter sent Friday, highlighting their grave concerns with the EPA head.

"EPA Administrator Pruitt has used his public office and official, taxpayer-funded resources for the personal gain of himself and his family, in violation of federal law," the lawmakers wrote in their letter.

Their request follows reporting this week that Pruitt had his executive scheduler request a meeting with top leadership at fast food company Chick-fil-A with the purpose of securing a job for his wife, Marlyn Pruitt.

Pruitt and his scheduler's requests in the early days of his tenure were documented in internal EPA emails released this month in troves of emails to the Sierra Club through a Freedom of Information Act request.

"Administrator Pruitt directly, and admittedly, used EPA resources to attempt to secure a job for his wife," the letter to the FBI director read.

"At the very least, we know that federal ethics laws bar public officials from using their position or staff for private gain. Administrator Pruitt has certainly done just that."

Pruitt didn't defend the meeting he set up with Chick-fil-A and appeared to admit to its purpose in an interview he gave with a Nextstar reporter Wednesday.

Read more here.

Why it matters: There are currently 12 separate federal investigations into actions taken by Pruitt but they are largely being undertaken by the Government Accountability Office and EPA's Inspector General. If the FBI were to open a case into Pruitt it would be the first of its kind.

 

PRUITT HECKLED WITH LOTION BOTTLE: A protester interrupted Pruitt's address at a conference for the religious right on Friday, holding up a bottle of lotion to make fun of a recent report that Pruitt's staff had been tasked with running errands for him.

Shortly after Pruitt began to address the Faith and Freedom Coalition's Road to Majority Conference in Washington, D.C., a woman stood up and began shouting at him. She held a large bottle of lotion above her head as security immediately escorted her out and the crowd began to chide her.

Pruitt briefly addressed the incident, framing it as indicative of the "left" and its approach toward him.

"The left doesn't want to talk about truth, the left doesn't want to talk about results. They just want to shout and try to intimidate," he said.

Read more.

Pruitt speaks of 'transformational time': In his speech to the conference, Pruitt said the work he and Trump are doing will be felt for generations.

"This is a transformational time. There are certain times in history that when you're living in them you recognize that what's happening is going to impact generations into the future," Pruitt told the Faith and Freedom Coalition's annual Road To Majority conference.

"This is reminiscent of the 1980s. This is reminiscent of when [former President Ronald] Reagan was in office saying that we can do better for the American people," he continued.

"We must embrace, we must advance, we must make change."

The embattled EPA chief did not mention any of the numerous spending and ethics controversies centering on him over recent months.

Read more.

 

THE WEEK THAT WAS: In case you missed it, this week featured daily revelations about Pruitt scandals, mostly related to allegations that he used official resources or power for personal gain.

On Monday, congressional Democrats released transcripts in which Millan Hupp, Pruitt's scheduler, said he asked her to do personal tasks like trying to buy a used Trump International Hotel mattress and spending personal and work hours to help him search for a Washington, D.C. condo to live in.

Tuesday, The Washington Post was first to report that Pruitt and aides worked to get his wife, Marlyn, a Chick-fil-A franchise, and successfully got her an event planning gig with another company.

On Wednesday, Hupp along with another Pruitt staffer, Sarah Greenwalt, resigned and we learned that the White House reportedly told Pruitt to stop dining at their cafeteria.

Thursday, the Post reported that Pruitt had his staffers and security guard complete tasks like looking for a lotion he wanted from Ritz-Carlton hotels and picking up his dry-cleaning.

Congressional Republicans indicated they're getting tired of the constant stream of scandals.

Separately, the House passed its first appropriations legislation for fiscal 2019, including the bill to fund the Energy Department and water development.

 

ON TAP NEXT WEEK:

The Senate Appropriations Committee's subcommittee for the Interior Department and EPA will consider its bill to fund those agencies for fiscal 2019 Tuesday.

The House Natural Resources Committee will vote Wednesday on five bills on American Indian affairs and federal lands.

The Senate Energy and Natural Resources Committee will bring in all five members of the Federal Energy Regulatory Commission for an oversight hearing Tuesday.

That committee's water and power subpanel will hold a hearing on three bills in its jurisdiction Wednesday.

 

OUTSIDE THE BELTWAY:

The Metropolitan Water District of Southern California plans to vote again in July on the proposed Delta Tunnels project, the Sacramento Bee reports.

Residents of Minden, W.Va., pleaded with an EPA official to put parts of the town on the Superfund list to help clean up PCBs, the Beckley Register-Herald reports.

Pennsylvania regulators are, for the first time, planning to regulate methane emissions from oil and natural gas drilling, StateImpact Pennsylvania reports.

 

IN CASE YOU MISSED IT:

Check out stories from Friday ...

-Iran criticizes US for Saudi oil request: report

-Lawmakers call for criminal investigation into EPA chief

-Toyota offered to give Pruitt test drive in new Lexus: report

-House approves first 2019 spending bills

-Trump: Pruitt 'is doing a great job'

-Pruitt: 'This is a transformational time'

-Protester brings lotion to heckle Pruitt during speech

 
 
 
 
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