Marketing Day: #SMXperts, political ad policies & Facebook’s privacy settings bug

Featured story

The big list of political ad policies from leading social & search platforms   Jun 8, 2018 by Amy Gesenhues Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more.

From Marketing Land

Ask the #SMXperts series — Advanced audience targeting   Jun 8, 2018 by Debra Mastaler In this extended Q&A from SMX West, #SMXperts Jillian Nagle and Ben Wood look at creative ways to create audiences, leverage search and social and prevent customers from going to the competition.

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue   Jun 8, 2018 by Digital Marketing Depot Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors' to acquire more customers at a lower CPL? The answer is with personalization.

IAB Tech Lab unveils a proposed Ads.txt for mobile apps   Jun 8, 2018 by Barry Levine It's essentially the same idea, a file on a web domain that lists valid sellers of that property's ad inventory. But now there's a pointer to an app-specific one, from an app.

Facebook says privacy settings for 14M users were switched to public due to bug   Jun 7, 2018 by Amy Gesenhues From May 18 to May 22, 14M users had the audience setting for new status updates changed to public because of a bug, according to Facebook.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Moltin launches first web-based self-checkout at apparel retailer Stance   Jun 8, 2018 by Barry Levine The companies say this is the first retailer self-checkout that doesn't require an app download or the use of a store kiosk.

Google's new manifesto says AI will be used to benefit society   Jun 8, 2018 by Greg Sterling The company says it won't develop AI applications "that cause or are likely to cause overall harm."

B2B marketers: Are you a marketing technology 'investor' or a 'buyer?'   Jun 8, 2018 by Scott Vaughan Your approach to adopting and integrating martech is a key factor in determining its likelihood of success. Contributor Scott Vaughan explains.

This week in GDPR: TrustArc expands its channel program, Qualys adds new functionality to its SAQ cloud app & more   Jun 8, 2018 by Robin Kurzer A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018 Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us