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2018年6月12日 星期二

SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more

 


 
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Supercharging your SEO with AI: Insights, automation and personalization

 

Jun 12, 2018 by Jim Yu

The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.

 
From Search Engine Land
 
Matt Cutts stops by SMX Advanced to say hello!
  Jun 12, 2018 by Barry Schwartz

Hey, Matt Cutts came to say hello at SMX Advanced today.

 
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
  Jun 12, 201 8 by Greg Sterling

The sponsored survey looked at the influence on restaurant decision-making.

 
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
  Jun 12 , 20 18 by Barry Schwartz

Bing announced two new features at SMX Advanced this morning.

 
Commemorating 20 years of Google
  Jun 1 2, 2 018 by Chris Sherman

Later this year, Google will celebrate its "official" 20th birthday. To acknowledge Google's two decades of providing services used by most people around the world on a daily basis (not to mention being the primary reason so many of us are employed in search marketing), we're kicking off a series of articles. 

 
Google announces new features for retail advertisers at SMX Advanced
  Jun 12, 2018 by Ginny Marvin

A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.

 
Measuring the quality of popular keyword research tools
  Jun 11, 2018 by JR Oakes

Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.

From Marketing Land
Instagram's new shopping bag icon adds e-commerce element to advertisers' Stor ies
Jun 12, 2018 by Amy Gesenhues

Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.

How will GDPR affect PPC marketers in the US?
Jun 12, 2018 by Manny Rivas

Those in the US may think, 'This won't affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and explores possible implications if you don't.

Reddit introduces native autoplay video ads optimized for the site's recent red esign
Jun 12, 2018 by Amy Gesenhues

Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view basis.

Twitter opens in-stream video ads to advertisers in 12 global markets via its self-ser ve a d tool
Jun 12, 2018 by Amy Gesenhues

Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.

A new report bursts the blockc hain bubble
Jun 12, 2018 by Barry Levine

The study from research firm GlobalData highlights blockchain's value prop as a distributed ledger, but the author points out that it's 'not magic.'

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swi peab le cards
Jun 12, 2018 by Amy Gesenhues

Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad.

Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-com merc e efforts
Jun 12, 2018 by Amy Gesenhues

Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertise rs.

Facebook launches tool to let users rate advertisers' cu stom er service
Jun 12, 2018 by Amy Gesenhues

Advertisers with a high volume of negative feedback that fail to correct customer service issues could have their ad privileges removed.

Ericsson ad division says carrier locati on data pro vides it with compet itiv e advantage
Jun 12, 2018 by Greg Sterling

The company verifies its own location data by matching IDs against mobile carrier data sets.

If you're not updating ROAS and CPA targets frequently, yo u're missing out
Jun 12, 2018 by Sponsored Content: Optmyzr

Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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Overnight Energy: DNC to reject fossil fuel donations | Regulators see no security risk in coal plant closures | Senate committee rejects Trump EPA, Interior budgets

 
 
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DNC VOTES TO REJECT FOSSIL FUEL COMPANY DONATIONS: The Democratic party's main fundraising arm will no longer accept campaign donations from fossil fuel companies.

The Democratic National Committee passed a resolution over the weekend to reject "corporate PAC contributions from the fossil fuel industry."

The resolution first brought by Christine Pelosi, a member of the committee and the daughter of House minority leader Nancy Pelosi, was introduced as a way to connect with grassroots voters and reconnect to the party's stance on environmentalism.

"Climate change caused by the burning of fossil fuels represents an existential threat to civilization, and Democrats committed in our 2016 Platform to curbing the effects of climate change, protecting America's natural resources, and ensuring the quality of our air, water, and land for current and future generations," read the text of the resolution provided to The Hill by the DNC.

The decision follows in the footsteps of a previous one made under former President Obama to ban all corporate PAC donations to the DNC.

"Fossil fuel corporations are drowning our democracy in a tidal wave of dark oily money; they have deceived the public about the impacts of climate change, fought the growth of clean renewable energy, and corrupted our political system," the resolution read.

We've got more on the decision here.

 

Happy Tuesday! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news. Congress did not get the memo that today was Washington Capitals day, but we spotted FERC commissioner Neil Chatterjee supporting the team from a congressional hearing this morning.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

 

ENERGY COMMISSION SAYS COAL PLANT CLOSURES NOT A SECURITY RISK: Federal energy regulators on Tuesday indicated they do not see a national security risk from the closure of coal and nuclear power plants in the U.S.

Asked by Sen. Martin Heinrich (D-N.M.) at a Senate Energy and Natural Resources Committee hearing whether they believed the U.S. faced a national security emergency in wholesale power markets because of the closures, none of the five members of the Federal Energy Regulatory Commission (FERC) answered in the affirmative.

Four of the five members were appointed by President Trump.

Energy Secretary Rick Perry last fall submitted a controversial proposal to subsidize struggling U.S. coal and nuclear plants, arguing it was necessary to keep the power grid dependable.

FERC unanimously rejected the multibillion dollar proposal in January, saying it was not legally defensible.

U.S. coal and nuclear plants are facing increased competition in the U.S. from renewable energy. This has led to a number of plant closures and calls for help from the federal government.

We have the details here.

 

SENATE APPROPRIATORS REJECT TRUMP'S INTERIOR, EPA CUTS: A Senate subcommittee moved Tuesday to advance a $35.85 billion funding bill for the Interior Department and the Environmental Protection Agency (EPA), rejecting many of the proposed cuts that the Trump administration sought for both agencies.

The total proposed funding level for fiscal 2019 is 26.7 percent higher than what President Trump asked for in his budget proposal earlier this year, which was $28.3 billion. It's about $600 million higher than the funding Congress gave to the agencies for fiscal 2018.

The proposal gained recent bipartisan support in the Senate Appropriations Committee's subpanel with responsibility for Interior and EPA.

Sen. Lisa Murkowski (R-Alaska), the subpanel's chairwoman, said the bill rejects "unwarranted decreases proposed in the budget and [makes] investments in our highest priorities, especially infrastructure investment for the land management agencies, Indian country and wastewater and drinking water improvements."

Sen. Tom Udall (N.M.), the panel's top Democrat, said he was able to support the bill that he and Murkowski wrote because of the major budget agreement that Congress and Trump reached earlier this year.

"That allowed us to provide targeted but important increases to programs funded by this bill and to reject the administration's unjustifiable cuts to Indian education and healthcare and EPA's bedrock environmental enforcement functions, as well as its proposal to eliminate the Land and Water Conservation Fund and hemorrhage many of our national cultural institutions."

The EPA's funding would be $8.82 billion, the same as fiscal 2018. Trump had sought a cut to $6.1 billion.

The National Park Service would get $3.2 billion, $513 million higher than what Trump wanted.

Importantly, the bill has no policy provisions, except ones that were in previous legislation that made it through Congress.

"We have assembled a package that both sides can support in committee, with the ultimate goal of taking the bill to the Senate floor," Murkowski said.

Read more.

 

INTERIOR STOPPED MINING STUDY THEY DIDN'T THINK WOULD HAVE NEW FINDINGS: Interior Department officials canceled a major mountaintop removal mining study because they didn't think it would yield new findings, the agency's internal watchdog said.

Mary Kendall, Interior's deputy inspector general, explained the finding in a letter to Rep. Raul Grijalva (D-Ariz.), which Grijalva released Tuesday.

Interior officials had never publicly given that reasoning previously, saying only that the funding for the study that was being conducted by the National Academies of Science, Engineering and Medicine (NAS) was undergoing financial review.

But Kendall's staff also found that Interior did not have documentation to justify their conclusion that the study wouldn't yield new information.

"Other than a general document entitled 'Secretary of the Interior's Priorities,' departmental officials were unable to provide specific criteria, used for their determination whether to allow or cease certain grants and cooperative agreements," Kendall wrote to Grijalva.

"Departmental officials decided to halt the study because they did not believe it would produce any new information and felt the costs would exceed the benefits," she said.

Read more here.

 

ON TAP WEDNESDAY:

The Senate Energy and Natural Resources Committee's water and power subcommittee will hold a hearing on three bills.

The Senate Environment and Public Works Committee will hold a hearing on how the Army Corps of Engineers handles surplus water.

 

OUTSIDE THE BELTWAY:

Regulators apply brakes to UMaine offshore wind project, The Press Herald reports.

One of Wyoming's largest coal producers plans to close an office among market pressures, KPVI reports.

SeaWorld, Busch Gardens ban plastic straws, bags in all parks, KENS-5 news reports.

 

IN CASE YOU MISSED IT:

Check out Tuesday's stories ...

-DNC to reject fossil fuel company donations

-Watchdog: Interior thought mountaintop mining study wouldn't 'produce any new information'

-Tennessee woman sues NASA to keep her vial of moon dust from Neil Armstrong

-Half of women in science have experienced harassment, study finds

-Energy commission sees no national security risk from coal plant closures

-Dems accuse Interior of holding up key grants

-Senate panel rejects Trump's proposed Interior, EPA cuts

 
 
 
 
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