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2018年6月12日 星期二

SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more

 


 
Featured story
 

Supercharging your SEO with AI: Insights, automation and personalization

 

Jun 12, 2018 by Jim Yu

The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.

 
From Search Engine Land
 
Matt Cutts stops by SMX Advanced to say hello!
  Jun 12, 2018 by Barry Schwartz

Hey, Matt Cutts came to say hello at SMX Advanced today.

 
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
  Jun 12, 201 8 by Greg Sterling

The sponsored survey looked at the influence on restaurant decision-making.

 
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
  Jun 12 , 20 18 by Barry Schwartz

Bing announced two new features at SMX Advanced this morning.

 
Commemorating 20 years of Google
  Jun 1 2, 2 018 by Chris Sherman

Later this year, Google will celebrate its "official" 20th birthday. To acknowledge Google's two decades of providing services used by most people around the world on a daily basis (not to mention being the primary reason so many of us are employed in search marketing), we're kicking off a series of articles. 

 
Google announces new features for retail advertisers at SMX Advanced
  Jun 12, 2018 by Ginny Marvin

A new local inventory ad unit for GDN and product pricing benchmarks are among the announcements.

 
Measuring the quality of popular keyword research tools
  Jun 11, 2018 by JR Oakes

Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.

From Marketing Land
Instagram's new shopping bag icon adds e-commerce element to advertisers' Stor ies
Jun 12, 2018 by Amy Gesenhues

Tapping the shopping bag icon will display more details on the products featured on Instagram Stories from brands.

How will GDPR affect PPC marketers in the US?
Jun 12, 2018 by Manny Rivas

Those in the US may think, 'This won't affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and explores possible implications if you don't.

Reddit introduces native autoplay video ads optimized for the site's recent red esign
Jun 12, 2018 by Amy Gesenhues

Unlike previous video ad products sold via cost per impression, Reddit's new video ad units are available on a cost-per-view basis.

Twitter opens in-stream video ads to advertisers in 12 global markets via its self-ser ve a d tool
Jun 12, 2018 by Amy Gesenhues

Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.

A new report bursts the blockc hain bubble
Jun 12, 2018 by Barry Levine

The study from research firm GlobalData highlights blockchain's value prop as a distributed ledger, but the author points out that it's 'not magic.'

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swi peab le cards
Jun 12, 2018 by Amy Gesenhues

Along with the standard available ad metrics, advertisers will have access to click and impressions for each card within the ad.

Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-com merc e efforts
Jun 12, 2018 by Amy Gesenhues

Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertise rs.

Facebook launches tool to let users rate advertisers' cu stom er service
Jun 12, 2018 by Amy Gesenhues

Advertisers with a high volume of negative feedback that fail to correct customer service issues could have their ad privileges removed.

Ericsson ad division says carrier locati on data pro vides it with compet itiv e advantage
Jun 12, 2018 by Greg Sterling

The company verifies its own location data by matching IDs against mobile carrier data sets.

If you're not updating ROAS and CPA targets frequently, yo u're missing out
Jun 12, 2018 by Sponsored Content: Optmyzr

Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.


 
 

Only elite marketers attend Search Engine Land's SMX Advanced for expert SEO and SEM tactics: June 11-13, 2018

Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!

 

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