The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.
Later this year, Google will celebrate its "official" 20th birthday. To acknowledge Google's two decades of providing services used by most people around the world on a daily basis (not to mention being the primary reason so many of us are employed in search marketing), we're kicking off a series of articles.
Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.
Those in the US may think, 'This won't affect me, I only do paid search marketing.' Contributor Manny Rivas suggests you reconsider and explores possible implications if you don't.
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