SearchCap: Google updates ad settings, negative SEO & more

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Google makes some clarifications related to mobile-first indexing   June 14, 2018 by Barry Schwartz Confused about the Google mobile-first indexing change? Google just posted several clarifications.

From Search Engine Land

Google updates 'Ad Settings' to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps.

How to determine if you've been hit by negative SEO Jun 14, 2018 by Joe Sinkwitz Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you've been targeted.

How does Yelp's review solicitation penalty work? Jun 14, 2018 by Joy Hawkins Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews.

New Google Search Console adds filter for Web Light search appearance Jun 14, 2018 by Barry Schwartz For the first time, Google is showing webmasters how many of their visitors access their sites in Google search via the Web Light version for slower connections.

Google kicks off the World Cup 2018 with this special logo Jun 14, 2018 by Barry Schwartz Google has produced numerous logos for the World Cup.

From Marketing Land

Finally! The 800 million ways Facebook gets serious about local business Jun 14, 2018 by Adam Dorfman Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook's own advertising products.

Using push notifications for mobile app retention Jun 14, 2018 by Kristin Cronin Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.

Report: Microsoft seeks to help retailers compete with Amazon Go Jun 14, 2018 by Greg Sterling Microsoft wants to use computer vision, smartphones and other tech on the 'intelligent edge' to speed deployment and reduce costs.

Hey, email marketers — Take a load off and embrace automation Jun 14, 2018 by Len Shneyder As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.

Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 14, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.

Snapchat's new Snap Kit app developer platform designed to safeguard user privacy Jun 14, 2018 by Amy Gesenhues With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first.

Placed launches TV screen-to-store offline attribution Jun 14, 2018 by Greg Sterling Scale and off-the-shelf availability make the product unique, says CEO David Shim.

Search News From Around The Web

Google is now A/B testing its new 'Google Sans' font in Search results, 9to5 Google

Man wins right to sue Google for defamation over image search, The Guardian

5 PPC Best Practices to Maximize Your Performance, SEMrush

Canonical URLs: Best Practices, Common Mistakes& Their Impact on SEO, CognitiveSEO

Conductor + SEMRush: Doubling Down on Our Strategic Partnership, Conductor

Google Sitemaps URL Order Does Not Matter, Search Engine Roundtable

Google Treats Hreflang in Sitemaps and HTML the Same, The SEMPost

Introduction to Pinterest SEO, Search Engine People

Server Log SEO Insights: What's the "Average" Googlebot and Bing Crawl?, Keylime Toolbox

Setting Up The AdWords Add-on for Google Sheets, PPC Hero

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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Marketing Day: Snapchat’s new platform, Microsoft helps retailers & more

Featured story

Report: Microsoft seeks to help retailers compete with Amazon Go   June 14, 2018 by Greg Sterling Microsoft wants to use computer vision, smartphones and other tech on the 'intelligent edge' to speed deployment and reduce costs. .

From Marketing Land

Finally! The 800 million ways Facebook gets serious about local business Jun 14, 2018 by Adam Dorfman Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook's own advertising products.

Using push notifications for mobile app retention Jun 14, 2018 by Kristin Cronin Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.

Hey, email marketers — Take a load off and embrace automation Jun 14, 2018 by Len Shneyder As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.

Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 14, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.

Snapchat's new Snap Kit app developer platform designed to safeguard user privacy Jun 14, 2018 by Amy Gesenhues With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first.

Placed launches TV screen-to-store offline attribution Jun 14, 2018 by Greg Sterling Scale and off-the-shelf availability make the product unique, says CEO David Shim.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

LiveRamp brings its search targeting to Bing Ads   Jun 14, 2018 by Barry Levine A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.

Is radio dead? Not according to those who are investing in the industry   Jun 14, 2018 by Robin Kurzer With companies like Jelli, DoubleClick and Pandora making their mark in the industry, we're taking a refreshed look at the medium.

Clarip wants to make GDPR compliance perfectly clear   Jun 14, 2018 by Robin Kurzer The company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Google makes some clarifications related to mobile-first indexing

Google makes some clarifications related to mobile-first indexing   June 14, 2018 by Barry Schwartz Confused about the Google mobile-first indexing change? Google just posted several clarifications.

How to determine if you've been hit by negative SEO Jun 14, 2018 by Joe Sinkwitz Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you've been targeted.

New Google Search Console adds filter for Web Light search appearance Jun 14, 2018 by Barry Schwartz For the first time, Google is showing webmasters how many of their visitors access their sites in Google search via the Web Light version for slower connections.

Reducing the time it takes to write meta descriptions for large websites Jun 13, 2018 by Paul Shapiro The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

Google adds college search knowledge panel Jun 13, 2018 by Barry Schwartz Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries.

Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to 'AI-first,' and marketers who follow suit can supercharge their SEO strategies. Contributor Jim Yu covers three core marketing areas to take advantage of.

Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools Jun 12, 2018 by Barry Schwartz Bing announced two new features at SMX Advanced this morning.

Measuring the quality of popular keyword research tools Jun 11, 2018 by JR Oakes Contributor JR Oakes measures the quality of popular keyword research tools against data found in Google search results and performing page data from Google Search Console.

Building links in boring industries Jun 11, 2018 by Jeremy Knauff Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites.

Google sent 45M notifications through Search Console, 6M of which were search spam-related Jun 11, 2018 by Barry Schwartz Google sent about 3 million fewer manual actions this past year than the previous year.

How to understand searcher intent and use it to boost SEO rankings Jun 8, 2018 by Marcus Miller Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.

Priorities for diagnosing JavaScript-powered websites Jun 7, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us