SearchCap: Google updates ad settings, negative SEO & more

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Google makes some clarifications related to mobile-first indexing   June 14, 2018 by Barry Schwartz Confused about the Google mobile-first indexing change? Google just posted several clarifications.

From Search Engine Land

Google updates 'Ad Settings' to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending 'Why this ad?' notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps.

How to determine if you've been hit by negative SEO Jun 14, 2018 by Joe Sinkwitz Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you've been targeted.

How does Yelp's review solicitation penalty work? Jun 14, 2018 by Joy Hawkins Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for reviews.

New Google Search Console adds filter for Web Light search appearance Jun 14, 2018 by Barry Schwartz For the first time, Google is showing webmasters how many of their visitors access their sites in Google search via the Web Light version for slower connections.

Google kicks off the World Cup 2018 with this special logo Jun 14, 2018 by Barry Schwartz Google has produced numerous logos for the World Cup.

From Marketing Land

Finally! The 800 million ways Facebook gets serious about local business Jun 14, 2018 by Adam Dorfman Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook's own advertising products.

Using push notifications for mobile app retention Jun 14, 2018 by Kristin Cronin Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.

Report: Microsoft seeks to help retailers compete with Amazon Go Jun 14, 2018 by Greg Sterling Microsoft wants to use computer vision, smartphones and other tech on the 'intelligent edge' to speed deployment and reduce costs.

Hey, email marketers — Take a load off and embrace automation Jun 14, 2018 by Len Shneyder As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.

Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 14, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.

Snapchat's new Snap Kit app developer platform designed to safeguard user privacy Jun 14, 2018 by Amy Gesenhues With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first.

Placed launches TV screen-to-store offline attribution Jun 14, 2018 by Greg Sterling Scale and off-the-shelf availability make the product unique, says CEO David Shim.

Search News From Around The Web

Google is now A/B testing its new 'Google Sans' font in Search results, 9to5 Google

Man wins right to sue Google for defamation over image search, The Guardian

5 PPC Best Practices to Maximize Your Performance, SEMrush

Canonical URLs: Best Practices, Common Mistakes& Their Impact on SEO, CognitiveSEO

Conductor + SEMRush: Doubling Down on Our Strategic Partnership, Conductor

Google Sitemaps URL Order Does Not Matter, Search Engine Roundtable

Google Treats Hreflang in Sitemaps and HTML the Same, The SEMPost

Introduction to Pinterest SEO, Search Engine People

Server Log SEO Insights: What's the "Average" Googlebot and Bing Crawl?, Keylime Toolbox

Setting Up The AdWords Add-on for Google Sheets, PPC Hero

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