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SearchCap: SMX East agenda, Google Marketing Live recaps, Bing Ads & more

Featured story

Check out the new SMX East agenda   Jul 10, 2018 by Search Engine Land Now more than ever, it's important to stay on top of the latest changes in search marketing. Whether you're looking to optimize your site for speed to avoid Google penalties, solve complex SEO or SEM problems or learn how to turn your data into actionable insights, attending SMX® East is your ticket to success.

From Search Engine Land

Say goodbye to low Quality Score with this Google Ads script   Jul 10, 2018 by Daniel Gilbert Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.

Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more   Jul 10, 2018 by Ginny Marvin Google announces machine learning-loaded initiatives at its annual advertiser event.

Google My Business listings: 5 frequently asked questions   Jul 10 , 20 18 by Sherry Bonelli GMB has a handful of new features and some best-practice confusion. Contributor Sherry Bonelli clears things up and answers five frequently asked questions on fake reviews, random people changing your listing and more.

Google's URL inspection tool now available for all users   Jul 10, 2018 by Barry Schwartz After launching this tool 15 days ago, it is finally now available for everyone to use within the new Google Search Console.

Link to my awesome content, please!   Jul 9, 2018 by Jeremy Knauff Your content may be terrific, but if you lack a smart outreach plan, you're going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.

Bing Ads recommends updating final ad URLs to HTTPS if supported   Jul 9, 2018 by Ginny Marvin With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol.

From Marketing Land

Facebook testing AR ads in the News Feed & new tool to help brands create video ads Jul 10, 2018 by Amy Gesenhues Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.

Want real email results? Stop focusing on the open rate Jul 10, 2018 by Ryan Phelan Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.

Voice user interfaces will work together with graphical user interfaces Jul 10, 2018 by Barry Levine So say two design experts in the emerging field of VUI design and development.

Report: Most consumers think companies aren't doing enough to protect their data Jul 10, 2018 by Robin Kurzer A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.

Search News From Around The Web

Are biometrics the future of UX testing and CRO?, Econsultancy

Do more with Google Pay, Google

Drive stronger collaboration with Display & Video 360, Google

Google Cache Being Shown or Not is Not a Ranking Factor, The SEMPost

Google Speed Update: Load Time is a Mobile Ranking Factor, Searchmetrics

How to Balance UX and SEO Considerations, Hallam

Meet the New Boss, Same as the Old Boss, Local SEO Guide

Why and How to Integrate Facebook and Paid Search Marketing Strategies, Business 2 Community

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

Featured story

Facebook testing AR ads in the News Feed & new tool to help brands create video ads   Jul 10, 2018 by Amy Gesenhues Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.

From Marketing Land

Want real email results? Stop focusing on the open rate   Jul 10, 2018 by Ryan Phelan Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results.

Voice user interfaces will work together with graphical user interfaces   Jul 10, 2018 by Barry Levine So say two design experts in the emerging field of VUI design and development.

Report: Most consumers think companies aren't doing enough to protect their data   Jul 10, 2018 by Robin Kurzer A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey   Jul 9, 2018 by Rex Briggs Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines   Jul 10, 2018 by Robin Kurzer MRC's updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are "never appropriate" for their programmatic ads.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us