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2018年7月17日 星期二

Marketing Day: Amazon Prime Day, Twitter takes a hit & more

 


 
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Amazon trumpets Prime Day success despite myriad glitches and problems

 

Jul 17, 2018 by Greg Sterling

But analyst firm says Prime membership growth has dropped from 35% to 12% and will continue to slow.

 
From Marketing Land
 
Report: After purging locked accounts from follower lists, Twitter's own account takes the biggest hit
  Jul 17, 2018 by Amy Gesenhues

Most accounts with significant follower numbers lost less than 3% of their following, although some lost up to 5%.

 
Snapchat partners with 4 news discovery platforms to help push content beyond the app
  Jul 17, 2018 by Amy Gesenhues

Storyful, NewsWhip, SAM Desk and Tagboard will now be able to share Snapchat content via the app's Story Kit API.

 
Rent, buy or train? How to accelerate strategic marketing operations
  Jul 17, 2018 by Debbie Qaqish

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.

 
Connect with passionate marketers — rates increase next week!
  Jul 17, 2018 by Marketing Land

There are others like you. We've met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. Discover, learn and connect with them at MarTech® October 1-3 in Boston. 

 
Clinch launches tool to dynamically generate ads for Instagram stories
  Jul 17, 2018 by Barry Levine

The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.

 
Salesforce adds more intelligence with Datorama purchase
  Jul 17, 2018 by Barry Levine

The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.

 
OneTrust releases first free assessment tool for the new California privacy law
  Jul 17, 2018 by Barry Levine

The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.

 
Amazon crashes on Prime Day, creating a less than prime shopping experience
  Jul 16, 2018 by Amy Gesenhues

The e-commerce site began experiencing problems shortly after its 3:00 p.m. ET start time.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Oracle Responsys launches first SMS aggregator marketplace
  Jul 17, 2018 by Barry Levine

Now, marketers can select from hundreds of aggregators, covering every territory.

 
New features in the Facebook Ads Manager app make building ads on mobile easier
  Jul 17, 2018 by Amy Gesenhues

The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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Overnight Health Care: Trump officials score a win against Planned Parenthood | Idaho residents to vote on Medicaid expansion | PhRMA, insurers weigh in on Trump drug pricing plan

 
 
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The Hill Healthcare
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Welcome to today's All-Star edition of Overnight Health Care. If you're reading this while waiting in line to get into Nats Park, we hope you managed to stay dry through the deluge.

In today's news, Idaho will vote on Medicaid expansion and hospitals lost a key court case in a fight with the pharmaceutical industry over a drug discount program.

But first:

 

The Trump administration scores a win against Planned Parenthood.

A federal judge ruled in favor of the Trump administration -- and against Planned Parenthood -- in a lawsuit over changes to a government-funded family planning program.

Planned Parenthood sought to have the changes thrown out, arguing they are unlawful because the administration did not go through a formal rulemaking process, which requires a public notice and comment period, when it altered the program.

U.S. District Court Judge Trevor McFadden, who was nominated by President Trump last year, ruled Monday evening that courts cannot require an agency to go through a formal rulemaking process for a change in procedure.

Why it matters: This means the administration's changes to the Title X family planning program will move forward. Planned Parenthood argues the new requirements emphasize abstinence and natural family planning, while de-emphasizing the FDA's approved methods of contraception.

What's next: The deadline for the new grants has already passed. Planned Parenthood says the new requirements put it at a disadvantage to receive funding, so we'll see if that's true when the administration announces grant awards.

Read more here.

 

Idaho residents will vote on Medicaid expansion in November. Idaho Secretary of State Lawerence Denney (R) on Tuesday officially certified that an activist group collected the required 56,192 signatures needed to place the measure on the ballot.

Supporters of the measure say it would provide coverage for up to 62,000 Idahoans who now fall into a coverage gap, making too much to qualify for Medicaid but not enough to qualify for subsidized health insurance through the state insurance exchange.

What next? Even if Idaho voters approve the ballot measure in November, state lawmakers and the governor will have to implement expansion. Most Idaho politicians have opposed expansion. Voters in Maine overwhelmingly approved a ballot measure last year expanding their state's program, but implementation has been continually blocked by that state's Republican governor, Paul LePage. LePage is currently being sued over his refusal.  

Read more on the effort here.

 

Deadline passes for comments on President Trump's drug pricing plan

Monday night was the deadline for comments on Trump's plan to lower drug prices, and comments rolled in from all corners of the health sphere.

From PhRMA: The Pharmaceutical Research and Manufacturers of America (PhRMA), the main trade group for drug companies, put forward its own proposal. That proposal put the blame instead on negotiators known as pharmacy benefit managers (PBMs).

PhRMA said PBMs should no longer take a percentage cut of the list price of a drug, which drug companies say artificially drives up the sticker price, and instead get paid a flat fee.

PhRMA objected to some elements in Trump's proposal, like shifting drugs from Medicare Part B into Part D, where there is more negotiation and prices could be lower.

From insurers: America's Health Insurance Plans called for lower drug prices and said it supports increased competition from generic drugs and more transparency around how drug prices are set.

From doctors: "Physicians see every day that costs have become a major barrier to our patients getting the right medication at the right time," said the American Medical Association, calling out drug companies for their prices.   

 

Democrats are trying to keep the Supreme Court vacancy at the top of everyone's minds.

The news cycle over the past week has been saturated with all things Russia, but there is still a Supreme Court vacancy and Democrats don't want it filled by Brett Kavanaugh.

House Minority Leader Nancy Pelosi and members of the Pro-Choice Caucus held a press conference Tuesday highlighting what they say are dangers to reproductive health is Kavanaugh is confirmed.

From Pelosi:

"Judge Kavanaugh was hand-picked from a list of radical nominees with strong support for dismantling a woman's right to choose.  The President has said so himself: it's a done deed, Roe v. Wade will be repealed, will be overturned.

"A vote for Judge Kavanaugh is a vote to destroy Roe v. Wade.  It's not just about that, as important as that is, it's about women's health: it's about the health of all Americans.  It's a vote to roll back a generation of progress for women and their families."

 

For some reason, 'almond juice' doesn't sound as appealing

FDA Commissioner Scott Gottlieb said the agency might crack down on the labeling of almond and rice drinks as "milk."

"An almond doesn't lactate," Gottlieb said Tuesday at the Politico Pro Summit in Washington, D.C.

The FDA defines milk as a "lacteal secretion" from an animal. Standards of identity are set by the FDA to keep companies from misleading consumers about what they are eating.

Gottlieb suggested the FDA probably isn't enforcing its standard of identity for products that claim to be milk, but are made from almonds, rice or soy.

"The question is, 'Have we been enforcing our own standard of identity?' The answer is: probably not."

"There are going to be people who make a counter-argument that almond milk should be able to call itself 'milk,' but we do have a standard of identity and I do intend to enforce that," he said.

 

What we're reading

The baby's coming. But the hospital is 100 miles away. (The New York Times)

Verma: Court ruling won't close door on other Medicaid work requests (Politico)

U.S. Health official reveals fentanyl almost killed his son (Associated Press)

States attacking ACA would suffer most if preexisting conditions shield gets axed (Kaiser Health News)

 

State by state

Uncertainty for ObamaCare plans, as Washington and New Jersey take different paths (NorthJersey.com)

With federal sanction looming, St. Luke's in Houston pushed to help heart transplant patients transfer (Houston Chronicle)

South Carolina Gov. McMaster to Medicaid: Cover medical care, not abortion clinics (Associated Press)

 

From The Hill's opinion page:

Overcoming health-care challenges by moving from volume to value

 
 
 
 
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Hillicon Valley: Trump tries to quell Russia furor | Sparks fly at hearing on social media | First House Republican backs net neutrality bill | Meet the DNC's cyber guru | Sinclair defiant after merger setback

 
 
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The Hill Technology
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Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley.

Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Morgan Chalfant (@mchalfant16), and the tech team, Harper Neidig (@hneidig) and Ali Breland (@alibreland).

 

TRUMP TRIES TO QUELL RUSSIA FUROR: President Trump on Tuesday sought to quell criticism of his extraordinary remarks at a press conference a day earlier with Russian President Vladimir Putin, saying he accepts the U.S. intelligence community's assessment that Russia interfered in the 2016 election.

Trump also claimed he misspoke on election meddling during his meeting with Putin, saying he meant to say that he sees no reason why Russia would not be responsible.

On Monday, asked if he believed Russia meddled in the election, Trump said: "I will say this, I don't see any reason why it would be."

Trump said Tuesday he should have said, "I don't see any reason why it wouldn't be Russia."

But the president also muddled the walk-back by saying that "other people" also could have been involved in the meddling, a statement similar to remarks he has made in the past casting doubt on Moscow's involvement.

"I accept our intelligence community's conclusion that Russia's meddling in the 2016 election took place," Trump said, reading from a prepared statement before a meeting with Republican lawmakers at the White House.

Then, in an unscripted moment, the president added: "Could be other people also. A lot of people out there."

More here.

 

HOW IT'S PLAYING: The top Senate Intelligence Democrat is not buying any of it.

"I give these comments about 24 hours before he once again slams the investigation, before he once again sided with authoritarians like Vladimir Putin," Sen. Mark Warner (D-Va.) told CNN.

 

MORE ON THE RUSSIA CONTROVERSY.

Trump says he accepts US intel on Russia -- then adds it 'could be other people also'

Trump printout of Putin comments includes handwritten 'there was no collusion'

House conservatives criticize media, not Trump, for Putin furor

Obama appears to rebuke Trump in Mandela lecture

Ryan: Trump's conference with Putin not treasonous

Resolution rebuking Trump over Putin ruled out of order by House

 

SPARKS FLY AT SOCIAL MEDIA HEARING: Lawmakers clashed Tuesday at a contentious hearing over claims that social media platforms and tech companies are biased against conservative viewpoints.

Republicans on the House Judiciary Committee said the hearing addressed a serious issue. But Democrats said the hearing, coming one day after President Trump dismissed Russian interference in the 2016 presidential election during a press conference with Russian President Vladimir Putin, was a waste of time.

"This committee has oversight of the Department of Justice," said Rep. Ted Lieu (D-Calif.). "Our president also disparaged the Department of Justice. Are we having a hearing on that? No."

Rep. Jerrold Nadler (N.Y.), the panel's top Democrat, tried to end the hearing early by introducing a motion to end discussion of alleged bias and instead move to an executive session on Russian election interference.

The largely symbolic motion was voted down 12-10.

At the hearing: All three companies said during the hearing that they had seen evidence of Russian election interference on their platforms.

Republicans were undeterred: They pressed ahead with the hearing over how platforms handle conservative content, grilling three Silicon Valley executives: Facebook's head of global policy, Monika Bickert; Twitter's senior policy strategist, Nick Pickles; and YouTube's head of policy, Juniper Downs.

The trouble with hoaxes, in two acts: Lawmakers brought up Facebook's issues with hoax sites but from two radically different sides. Rep. Jamie Raskin (D-Md.) pressed Facebook on why it didn't boot Infowars from its platform and wondered what it would take, to which Monika Bickert replied, it "depends."

Rep. Steve King (R-Iowa) brought up Gateway Pundit, a far-right site that has pushed hoax stories, but instead wondered why its analytics had decreased on Facebook.

We have more from the contentious hearing here.

And click here for more on Democrats' efforts to end the hearing.

 

BILL TO REVIVE NET NEUTRALITY GETS HOUSE REPUBLICAN SUPPORTER: A bill that would reinstate the Federal Communications Commission's net neutrality rules has won its first House GOP supporter -- who is also one of the most vulnerable Republicans in this fall's midterms.

Rep. Mike Coffman (R-Colo.) announced on Tuesday that he would be signing a discharge petition to bring the Congressional Review Act (CRA) bill up for a floor vote. He also revealed his own bill to codify the principles of net neutrality into law.

"While my bill moves through the Congress, I am taking an 'all of the above' approach by simultaneously signing the discharge petition on the CRA, and introducing my bill," Coffman said in a statement.

Coffman faces a tough reelection race in a district won by Hillary Clinton in the 2016 presidential race. The Cook Political Report rates the race as a toss-up, and Democrats have made noise about seeking to bring out young voters over the issue of net neutrality.

CRA bills allow Congress, with a simple majority in each chamber and the president's signature, to overturn recent agency actions. The net neutrality CRA bill passed the Senate with three Republican votes earlier this year.

Coffman's new bill, the 21st Century Internet Act, would restore prohibitions on internet service providers blocking, throttling or prioritizing web content, according to a fact sheet put out by his office.

Read more here.

 

CAUSE FOR CONCERN? A major U.S. voting machine manufacturer revealed that it installed remote-access software on some election management systems that it sold in the early 2000s, according to a letter released by a Democratic senator on Tuesday.

Sen. Ron Wyden's (D-Ore.) office released an April 5 letter from Election Systems & Software (ES&S) making the disclosure.

It comes amid sustained scrutiny over the security of U.S. election systems following Russian interference in the 2016 election.

In the letter to Wyden that was first reported by Motherboard and obtained by The Hill, ES&S said that it "provided pcAnywhere remote connection software on the EMS workstation to a small number of customers between 2000 and 2006." The software was installed on voting management systems, ES&S said, to help with troubleshooting.

State and local election officials use these management systems to administer elections. In some cases, they hold software used to program digital voting machines. The systems are also used to tabulate final results of the voting process. ES&S also insisted in the letter that remote access software was never installed on any actual vote-tallying devices.  

The company said that it discontinued the use of the software in 2007, after the U.S. Election Assistance Commission issued new guidelines requiring that voting management systems be not be connected to an outside network.

Read more of our story here.

 

'SECURE ELECTIONS ACT' PICKS UP STEAM: Bipartisan legislation aimed at securing state voting infrastructure from cyberattack picked up two notable cosponsors on Tuesday in Sen. Mike Rounds (R-S.D.) and Bill Nelson (D-Fla.), the leaders of the House Armed Services cyber subcommittee. Sens. James Lankford (R-Okla.) and Amy Klobuchar (D-Minn.) are spearheading the bill, which also garnered support from the leaders of the Senate Intelligence Committee.

 

WHO'S IN THE SPOTLIGHT? MEET THE TECH GURU IMPROVING THE DNC'S CYBERSECURITY: When Raffi Krikorian joined the Democratic National Committee (DNC) as chief technology officer, the party was still reeling from its devastating loss in 2016 -- and the stunning cyberattacks that resulted in high-level officials' emails being embarrassingly leaked online.

Tom Perez, the party's chairman, brought Krikorian on to overhaul the DNC's technology tools and cybersecurity efforts. His resume, which is starkly different than the average political hire, includes former high-level tech positions at Uber and Twitter.

In his first year at the DNC, Krikorian has brought his Silicon Valley skills to bear in the political world, laser-focused on beefing up the security know-how of the party's staff.

"A lot of what we are trying to do is institute a culture change," Krikorian told The Hill in a recent interview. "How do you get people to report things, how do you get people to be questioning."

The move to politics from an engineering role at Uber's self-driving car arm was something Krikorian had been mulling for a while. He says he was approached about leadership positions at the U.S. Digital Service during the Obama administration and on former Democratic presidential nominee Hillary Clinton's campaign tech team.

But he said the trigger was the 2016 election.

"When the election was over, I was just like, crap," Krikorian said. "Maybe I could have been part of it earlier, I don't know."

More from our profile of Krikorian here.

 

SINCLAIR DEFIANT AFTER FCC SETBACK: Sinclair Broadcast Group is sticking by its proposed $3.9 billion merger with Tribune Media despite a major setback for the deal at the Federal Communications Commission (FCC).

On Monday, FCC Chairman Ajit Pai, who has been a reliable ally for Sinclair since taking over the agency, announced that he had "serious concerns" with the deal's legality and proposed sending it before an administrative law judge -- a process that's usually a deal-killer for such mergers.

But Sinclair came out with a defiant statement Monday night saying that it remains committed to the deal.

"We are prepared to resolve any perceived issues and look forward to finalizing our acquisition of Tribune Media," Ronn Torossian, a company spokesman, said in a statement.

"The proposed merger of Sinclair Broadcast Group and Tribune Media will create numerous public interest benefits and help move the broadcast industry forward at a time when it is facing unprecedented challenges. We look forward to working with regulators to make the merger a reality."

Read more here.

 

NOT A PRIME DAY DEAL: Rep. Keith Ellison (D-Minn.) is demanding answers from Amazon CEO Jeff Bezos after a report found that the company has been profiting off of white-supremacist merchandise sold on the site.

In a letter sent to Bezos on Tuesday during the internet giant's "Prime Day" promotion, Ellison accused Amazon of not doing enough to stop the sale of products that promote hate speech.

"For a company with a policy prohibiting the sale of 'products that promote or glorify hatred, violence, racial, sexual, or religious intolerance or promote organizations with such views,' there appear to be a disturbing number of groups with hateful, racist, and violent agendas making money using Amazon's platform," Ellison wrote.

Last week, a report released by the Partnership for Working Families and the Action Center on Race and the Economy found that white supremacist and Nazi merchandise was widely available on Amazon, including in the form of children's clothing and toys. Read more here.

 

IN OTHER PRIME DAY HEADACHES FOR AMAZON: Shoppers looking to cash in on Amazon's Prime Day faced website glitches that prevented them from completing their purchases on Monday.

Many shoppers had issues on the site at the start of Prime Day, which provides additional discounts and deals for Amazon Prime members. This year's Prime Day began on Monday at 3 p.m., and will continue through the end of the day Tuesday.

Read more here.

 

TWITTER SUSPENDED 58 MILLION ACCOUNTS IN THREE MONTHS: Twitter suspended at least 58 million accounts in the last quarter of 2017 according to numbers reviewed by the Associated Press.

The new figure comes after the company confirmed that it separately booted another 70 million fake accounts from its platform between May and June.

Twitter has been aggressively cracking down on fake accounts that have long plagued its platform. Analysts have speculated that Twitter in the past has been reluctant to kick off such users out of fear of hurting its user growth numbers.

The companies stock initially took a brief hit after news of its move to remove accounts.

Twitter's willingness to ramp up enforcement might be influenced by its rising financial fortunes. Wall Street had downplayed the stock for years, but the company has been gaining favor with investors as it moves to significantly raise users and interaction.

Read more here.

 

ICYMI: House Republicans grilled former FBI lawyer Lisa Page behind closed doors on Monday as they sought to make the case that bias influenced the bureau's investigations of President Trump and Hillary Clinton. BUT, President Trump's wild press conference with Russian President Vladimir Putin largely overshadowed her appearance. Read more about Page here.

 

ON TAP:

Simona Mangiante Papadopoulos, the wife of former Trump campaign aide George Papadopoulos, says she plans to testify Wednesday before Democrats on the House Intelligence Committee. Democrats on the panel have vowed to continue to interview witnesses, despite Republicans washing their hands of anything related to the Russia probe. While timing is still TBD, we will be sure to keep you posted on any developments.

The House Commerce consumer protection subcommittee will hold an oversight hearing for the FTC at 9:15 a.m.

The House Agriculture Committee is holding a hearing on cryptocurrencies at 10 a.m.

A similar hearing organized by the House Financial Services Committee will dig into digital currencies at 2 p.m.

The Center for Strategic and International Studies (CSIS) is hosting an event on digitalization in the industrial sector at 10:30 a.m.

FBI Director Christopher Wray will deliver an address on cyberterrorism and counterintelligence at the Aspen Security Forum on Wednesday evening at 7:15 p.m. ET.

 

KEEP AN EYE OUT FOR THIS NEXT WEEK: Secretary of State Mike Pompeo will testify before the Senate Foreign Relations Committee next week, where he's expected to face a grilling over the summit between Russian President Vladimir Putin and President Trump. Pompeo will publicly testify before the committee on July 25, a GOP aide confirmed to The Hill.

 

A LIGHTER TWITTER CLICK: We need a list of options.

 

AN OP-ED TO CHEW ON:

Dominant internet platforms must disrupt themselves.

 

NOTABLE LINKS FROM AROUND THE WEB:

Your public venmo transactions are easy to hack. (Daniel Gorelick blog)

NSA, Cyber Command quietly coordinate efforts to counter potential Russian meddling. (Washington Post)

Egypt passes a law allowing regulation of social media users. (BBC)

Meet "the SIM hackers." (Motherboard)

San Francisco to vote on new tax on big businesses to help homeless. (The Hill)

Amazon's battle with socialists in Seattle (The Ringer)

Republicans are lining up to support the 'DETER' act. (Miami Herald)

 
 
 
 
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