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2018年7月19日 星期四

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

 


 
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Going on the offensive: The use of attack sites in reputation management

 

Jul 19, 2018 by Chris Silver Smith

Contributor Chris Silver Smith discusses counterattack campaigns, how they are used and why they are not a best practice for online reputation management professionals.

 
From Marketing Land
 
15 checks you should make when choosing a link partner
  Jul 19, 2018 by Julie Joyce

How can you best evaluate a site to determine whether it's a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more.

 
8 best practices for implementing multi-touch attribution
  Jul 19, 2018 by Digital Marketing Depot

Savvy marketers realize the benefits of omnichannel marketing. These brands use sophisticated tactics to engage their best customers and prospects wherever they are — online, on their phones or watching video or TV. With digital, we've gained the ability to target consumers with relevant content at just the right time and place.

 
WildFire launches virtual coin platform to promote app discovery and engagement
  Jul 19, 2018 by Barry Levine

Eschewing blockchain, the company is offering a standalone reward system that operates inside and between mobile apps.

 
Perengo launches DSP optimized for recruitment ads
  Jul 19, 2018 by Barry Levine

The San Francisco-based company says the platform is the only one that is fully automated and focused on this industry.

 
Namogoo launches service to track personal data leakage through third parties
  Jul 19, 2018 by Barry Levine

The firm says its new GDPR Insights is the first to utilize a JavaScript tag to determine what data is shared to outside services.

 
Twitter puts verification process work on hold to focus on elections integrity
  Jul 18, 2018 by Amy Gesenhues

Twitter's head of product says his team is pausing work on the Bluecheck/Verification process to focus on the health of the app ahead of elections.

 
FTC says it will take a 'close look' at EU antitrust fine against Google
  Jul 18, 2018 by Greg Sterling

However, it's not clear what action, if any, the FTC will take.

 
Even with all the glitches, Prime Day 2018 proves to be Amazon's biggest sales day ever
  Jul 18, 2018 by Amy Gesenhues

Amazon reports this year's Prime Day sales exceeded last year's results, as well as its Black Friday and Cyber Monday sales events.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
IAB Tech Labs launches blockchain-analysis pilot program
  Jul 19, 2018 by Barry Levine

The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.

 
5 steps to mapping your martech stack (and knowing the risks and benefits of your digital ecosystem)
  Jul 19, 2018 by David Booth

Contributor David Booth explains how to get a handle on the myriad tools being used in every corner of your organization.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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Overnight Energy: Proposed rule would roll back endangered species protections | House passes Interior, EPA spending | House votes to disavow carbon tax

 
 
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INTERIOR RULE WOULD ROLLBACK ENDANGERED SPECIES PROTECTIONS: The Trump administration is proposing significant changes to the way it enforces the Endangered Species Act (ESA), saying they are a needed modernization of decades-old regulations, but wildlife groups say the changes will put endangered animals and plants at risk.

The proposal would make it easier to delist an endangered species and would withdraw a policy that offered the same protections for threatened species as for endangered species unless otherwise specified.

It would streamline interagency consultations and make it more difficult to protect habitat near land where endangered species live.

The proposed rules also include an interpretation that a species considered endangered would be protected for a "foreseeable future" that extends "only as far" as it can be reasonably determined that "both the future threats and the species' responses to those threats are probable."

In a call with stakeholders on Thursday, Fish and Wildlife Service (FWS) Deputy Director Greg Sheehan called the proposal a way of "providing clarity."

He said the changes would help the agency meet the Endangered Species Act's main goal of "species recovery" so that animals and plants could more easily be removed from endangered and threatened species lists.

The move to change the act reflects demands from industry groups and landowners who frequently challenge endangered species protections as overbearing and unsuccessful. Critics of the law have argued that only 3 percent of all species placed on the endangered list have ever been delisted.

Read more here.

And if you want to read more about other Endangered Species Act rollbacks...

 

Happy Thursday! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

 

HOUSE PASSES 'MINIBUS' APPROPRIATIONS BILL: The House on Thursday passed a package of two 2019 appropriations bills, marking the halfway point in its quest to pass the 12 annual spending bills needed to fund the government.

Totaling $58.7 billion, the Financial Services bill and the Interior and Environment bills fund agencies including the IRS and various financial regulators, as well as the Environmental Protection Agency (EPA), the Interior Department and a series of popular arts programs.

The bill passed mostly along party lines, in a vote of 217-199.

Fifteen Republicans joined every Democrat in voting against the measure, including several conservatives protesting the spending levels.

"These bills fund vital programs across the federal government, including those that make Americans safer, protect our nation's resources, and create jobs," Appropriations Committee Chairman Rodney Frelinghuysen (R-N.J.) said on the House floor.

The full Senate has not yet passed its versions of the bills but is expected to take them up next week, potentially alongside spending bills covering Agriculture and Transportation, Housing and Urban Development.

The two chambers have until Oct. 1 to pass all 12 appropriations bills, iron out the differences and send them to the president's desk for signature.

Why this is noteworthy: It's a feat Congress has been unable to accomplish on time in over two decades.

Read more here.

 

HOUSE VOTES TO DISAVOW CARBON TAX: The House passed a nonbinding measure Thursday to denounce a carbon tax, calling it "detrimental" to the United States.

The resolution, sponsored by House Majority Whip Steve Scalise (R-La.), states that a tax on emissions of carbon dioxide -- the most prevalent greenhouse gas that causes climate change -- "would be detrimental to American families and businesses, and is not in the best interest of the United States."

It passed 229-180 with two members voting "present."

Six Republicans voted against the resolution: Reps. Carlos Curbelo (Fla.), Brian Fitzpatrick (Pa.), Trey Hollingsworth (Ind.), Mia Love (Utah), Francis Rooney (Fla.) and Ileana Ros-Lehtinen (Fla.).

Seven Democrats broke with their caucus to vote "yes": Reps. Sanford Bishop (Ga.), Henry Cuellar (Texas), Vicente González (Texas), Conor Lamb (Pa.), Stephanie Murphy (Fla.), Tom O'Halleran (Ariz.) and Kyrsten Sinema (Ariz.), who is running for the Senate.

Two lawmakers voted "present," indicating neither support nor opposition: Reps. Ryan Costello (R-Pa.) and Michelle Lujan Grisham (D-N.M.).

The risk of lawmakers passing a carbon tax is low, considering widespread GOP opposition and Republican control of both chambers of Congress and the White House.

But Republicans nonetheless felt it was important to make a statement to denounce the possibility.

"This resolution will send a clear signal to the American people that we oppose policies that would drive up energy prices for families and for businesses," Rep. Kenny Marchant (R-Texas) said Thursday on the House floor.

"A stand-alone carbon tax, generally, would have such detrimental effects on the economy and would be an unwarranted and transparent grab for revenue," he said.

Read more here.

And stay tuned for a bill from GOP Rep. Curbello Monday that would introduce a carbon tax...

 

OUTSIDE THE BELTWAY:

Saudi Aramco is looking to buy a stake in SABIC, the Saudi Arabian chemical company, Reuters reports.

Sediment levels in the Mississippi River are dropping, which could be bad for the Louisiana coast, the Times-Picayune reports.

British Prime Minister Theresa May is introducing a bill to set out a new 25-year plan for the environment, BBC News reports.

 

IN CASE YOU MISSED IT:

Check out stories from Thursday...

-Defense Department walks back opposition to sage grouse amendment

-US crude oil production hit record level in June

-EPA watchdog faults 'management weaknesses' in Flint water crisis

-Elon Musk asked Sierra Club to publicize his donations to stem criticism: report

-Trump administration introduces proposal to roll back Endangered Species Act protections

-House completes first half of 2019 spending bills

-House votes to disavow carbon tax 

 
 
 
 
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Breaking News: Senate approves resolution warning Trump not to hand over US officials

 
 
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Senate approves resolution warning Trump not to hand over US officials
The Senate on Thursday approved a resolution warning President Trump not to let the Russian government question diplomats and other officials, not long after the White House released a statement backpedaling on a proposal to allow Moscow to help interrogate U.S. citizens such as former Ambassador to Russia Michael McFaul.

Senators voted 98-0 on the resolution spearheaded by Senate Minority Leader Charles Schumer (D-N.Y.) and Democratic Sens. Bob Menendez (N.J.), Dick Durbin (Ill.) and Brian Schatz (Hawaii).
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