Marketing Day: Facebook Pages change, the science of storytelling & more

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Facebook to reveal country of origin behind Pages   Aug 10, 2018 by Greg Sterling New authorization for Pages "with large US audiences" will prevent posting by those who decline to complete the process.

From Marketing Land

The science of storytelling   Aug 10, 2018 by Peter Minnium The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us.

How to rev up your page speed for better website performance   Aug 10, 2018 by Jeremy Knauff Improving page speed isn't some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus.

Structuring paid search campaigns: Segmentation vs. aggregation   Aug 10, 2018 by Megan Taggart Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.

5,000+ Martech Tools: What's a marketer to do?   Aug 10, 2018 by Digital Marketing Depot You've seen the martech landscape graphic with 5,000+ logos. You're adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS.

How to take advantage of Facebook's Advanced Matching Pixel   Aug 9, 2018 by Justin Freid If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out — and he explains why you need to adopt it.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Earned media platform Cision adds image tracking with ShareIQ purchase   Aug 10, 2018 by Barry Levine ShareIQ's technology is designed to track huge numbers of images across the web, even if they have been slightly modified.

The United States finally starts to talk about data privacy legislation   Aug 10, 2018 by Robin Kurzer Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.

Salesforce promotes COO Keith Block to co-chief executive   Aug 10, 2018 by Robin Kurzer The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.

Ramp Up Your Amazon Ad Game: 5 tips for success   Aug 10, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92 percent of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon's growing ad opportunities? What are the best practices for running […]

For more marketing news from around the web, check out the full Marketing Day article on our site.

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News Alert: Dems seek GOP wipeout in California

View in your browser     Dems seek GOP wipeout in California IRVINE, Calif. — The shared work space in a suburban office park just across the street from the University of California Irvine bustles with young employees walking between glass-walled conference rooms with purpose.   Some work for tech startups, like a virtual photo booth company. Others work for a gum ball machine distributor. And still others work for another new type of startup that Orange County hasn't seen in recent years: A serious and professionally run Democratic congressional campaign. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

The Hill's 12:30 Report: Trump renews attack on NFL players | Trump legal team to host Hannity's radio show | Dems show frustration with Obama endorsements | Report counts 50 Dems who won't back Pelosi for Speaker | Omarosa book claims Trump used N-word on 'The Apprentice' | DC braces for white nationalist rally | Search begins to cast Michael Scott in 'The Office' musical

View in Browser   TALK OF THE MORNING In the sports world, everyone equates the end of summer with the start of football season. In the political world, everyone *now* knows its time to debate the NFL's national anthem policy: Trump: 'Give me the football. It's that time of year again.'   The Miami Dolphins: Via The Sun-Sentinel, two Miami Dolphins players kneeled during the national anthem before the preseason opener yesterday. Which players: Wide receivers Kenny Stills and Albert Wilson. Oh and: Dolphins defensive end Robert Quinn raised his fist during the national anthem, though he did remain standing. http://bit.ly/2KNeeQo   The Philadelphia Eagles: Via The Philadelphia Inquirer, Philadelphia Eagles safety Malcolm Jenkins raised his fist during the anthem. http://bit.ly/2MbpqvF   Flashback: Earlier this summer, the NFL announced a new policy that would have forced players to stand for the anthem. The Dolphins then submitted a nine-page document to the NFL, called "Proper Anthem Conduct," which explained the fines and suspensions that could be leveled on players for kneeling during the national anthem. After an uproar, the NFL put its new policy on hold while it worked on a solution with the players' union. http://bit.ly/2KNeeQo   Then this morning -- Trump. Is. Not. Pleased.: President Trump renewed his attacks on NFL players who kneel during the national anthem. http://bit.ly/2Mc8Pah   He tweeted:   Happy Friday! I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com, @CateMartel and on Facebook.   LATEST MIDTERM NEWS Hmm, I can't understand what this conflict of interest could be: Kansas Secretary of State Kris Kobach (R) said he will recuse himself from the vote recount in the state's Republican primary for governor. Why: Well, the primary is between Kobach and incumbent Gov. Jeff Colyer.   KOBACH ARGUES THE RECUSAL IS IRRELEVANT: "There's really no point to doing it, because the secretary of state actually has no role in the counting of provisional ballots or any recount," Kobach told CNN's Chris Cuomo. "But I said if my opponent wishes me to, I'd be happy to." http://bit.ly/2KEOllC   To quote the wise Jojo, 'It's just too little too late, a little too long': --> http://bit.ly/2lrzrnT  Via The Hill's Amie Parnes, former President Obama's list of 81 midterm election endorsements came too late in the election cycle, some Democrats argue. How so: "Strategists, ex-Obama aides, and even some of the former president's fundraisers interviewed by The Hill say they were perplexed by Obama's list, which came after most states have held their primaries." Details: http://bit.ly/2OZjNys   We don't want a regular Speaker. We want a *cool Speaker*: Via NBC's Jack Bohrer and Ali Vitali, more than 50 Democrats running for the House say they won't support House Minority Leader Nancy Pelosi (D-Calif.) for Speaker. The breakdown: At least 42 Democratic nominees, plus nine incumbents. Other Dems are neutral: 34 Democratic nominees haven't said whether they support Pelosi. https://nbcnews.to/2vBZ6jO   THE PROBLEM FOR DEMOCRATS: "Despite the opposition, there's still no viable alternative to Pelosi. Many candidates in the undecided category said they're waiting to see who, if anyone, comes forward to take her on -- and only one could-be-contender has done so publicly so far."    HEALTH-CARE COMPANIES ARE ALSO PLANNING FOR A 'BLUE WAVE': Health insurance and drug companies are preparing for the resurgence of a single-payer health-care debate if Democrats perform well in November. How they're preparing: "Health insurance and drug companies, who are often at odds on policy issues, banded together to form the group, which lobbyists say could run advertisements against single-payer plans and promote studies to undermine the idea." How this could play out, via The Hill's Peter Sullivan: http://bit.ly/2P057z5   IN OTHER NEWS Tidbit from Omarosa's new book -- not great if true: Former White House staffer Omarosa Manigault-Newman claims in her new book that President Trump repeatedly used the N-word on the set of his show "The Apprentice." The kicker: While Omarosa says she never heard Trump use the word herself, she claims sources told her there were tapes of Trump using the slur. http://bit.ly/2vB6zQ5    Keep in mind: Via The Daily Beast, Omarosa claims she secretly recorded conversations with President Trump and used them for a book deal. https://thebea.st/2B79KEH   Happening at 3 p.m. EDT: Jay Sekulow and Rudy Giuliani, both members of President Trump's legal team, are guest-hosting Sean Hannity's radio show. http://bit.ly/2OXUSes   Happening Sunday -- try to avoid Lafayette Square if you can: Via The Washington Post's Peter Hermann and Joe Heim, D.C. is prepping for what could become a volatile Sunday in the District. Why: The organizer of last year's "Unite the Right" Charlottesville, Va. rally is holding a white-supremacist rally near the White House. How big is the rally expected to be?: Up to 400 white supremacists and up to 1,500 nearby counterprotesters. https://wapo.st/2M6B2ji   WHAT TIME: The rally kicks off at 5:30 p.m. Sunday. http://bit.ly/2AVeddn   LIST AND MAP OF THE ROAD CLOSURES IN D.C. FOR THE RALLIES: http://bit.ly/2KKGDq5   THIS RALLY WAS DEADLY LAST YEAR -- WHY IS IT HAPPENING AGAIN?: "Because last year's rally was so violent, it wasn't as easy for Kessler to get approval the second time around. Still, the National Park Service told ABC 12 that it must approve 'First Amendment events.' " Everything you need to know from The Cut: http://bit.ly/2AVeddn   NOTABLE TWEETS Oh no:   ON TAP The House and Senate are out.    President Trump is at his golf course in Bedminster, N.J., with no public events on his schedule.   10:30 a.m. EDT: Vice President Pence had a call with the Vatican secretary of state. What they discussed: Recent political violence in Nicaragua.   11:40 a.m. EDT: Vice President Pence leaves Washington, D.C., for Morristown, N.J.   1 p.m. EDT: Vice President Pence campaigns for congressional candidate Jay Webber in Morristown, N.J. He then heads back to Washington, D.C.   3:40 p.m. EDT: Vice President Pence gets back to Washington, D.C.   Sunday: The anniversary of the Charlottesville, Va., white nationalist protests. White nationalists are planning to hold a rally in Washington, D.C., which is also attracting counterprotesters. Op-ed: http://bit.ly/2B0YY2G   WHAT TO WATCH Sunday: Former Trump aide Omarosa Manigault Newman appears on NBC's "Meet the Press."   NOW FOR THE FUN STUFF... Today is National S'mores Day!   If you're in New York: Head to Girl Scout Central for a free Girl Scout S'mores cookie. The Facebook invitation: http://bit.ly/2nsiKKN   I feel like we ALL know a Michael Scott: THE OFFICE! A Musical Parody is coming to the Jerry Orbach Theater in New York City starting Sept. 30. The fun part: Producers just announced a nationwide search for the lead character, Michael Scott. Details: http://bit.ly/2vBoMNs   And because you read this far, here's a golden retriever who desperately wants its humans to stay home: http://bit.ly/2w442h5   To view past editions of The Hill's 12:30 Report, CLICK HERE. To receive The Hill's 12:30 Report in your inbox, PLEASE SIGN UP HERE. Sign Up for 12:30 Report FORWARD 12:30 Report Privacy Policy  |  Manage Subscriptions  |  Unsubscribe Email to a friend  |  Sign Up for Other Newsletters The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2017 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.