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2018年8月15日 星期三

Marketing Day: Google gains smart speaker share, Pinterest attracts 50M shoppers, Amazon's ad business & more

 


 
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Report: Google continues to gain global smart speaker share

 

Aug 15, 2018 by Greg Sterling

Amazon is still the global leader, but its market share has been eroded by new competition. In the US, it still has a 70 percent share.

 
From Marketing Land
 
How to increase your PageSpeed in WordPress
  Aug 15, 2018 by Dave Davies

With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.

 
Why you'll benefit from fully funding your core brand terms on Amazon
  Aug 15, 2018 by David Hassler

You may be wondering why you'd want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money.

 
Pinterest says it will attract some 50M back-to-school shoppers this season
  Aug 15, 2018 by Amy Gesenhues

Kohl's, DSW and The Children's Place are among the retail brands running back-to-school ads on Pinterest this year.

 
Report: Traditional methods of personalization don't work for millennials and Gen Z
  Aug 14, 2018 by Robin Kurzer

The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

 
Analysts say Amazon's advertising business will surpass AWS by 2021
  Aug 14, 2018 by Ginny Marvin

Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Modern tools & techniques to bolster top-funnel, 3rd-party demand gen
  Aug 15, 2018 by Scott Vaughan

Inbound marketing has dominated many brands' strategies recently, but contributor Scott Vaughn explains how technological advances are enabling better outbound efforts.

 
Fake social accounts: Another problem for marketers to monitor
  Aug 15, 2018 by Barry Levine

For New York City-based threat intelligence firm IntSights, it's a never-ending battle against posts from imitation brands and CEOs.

 
Survey: People fear loss of personal data more than having their cars stolen
  Aug 15, 2018 by Ginny Marvin

In an earlier survey, people valued their data at only $250.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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News Alert: Jury to begin deliberations Thursday on Manafort

 
 
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Jury to begin deliberations Thursday on Manafort
It’s up to the jury now.

After nearly three weeks of testimony, the prosecution and defense have rested in the tax evasion and bank fraud case against one-time Trump campaign chairman Paul Manafort.

The 12-member jury, which will begin deliberations on Thursday, must sort through the evidence and decide beyond a reasonable doubt if Manafort should be convicted.
Read the full story here
 
 
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Overnight Health Care: Arkansas Medicaid work rules could cost thousands coverage | Record number of overdose deaths in 2017 | Dems demand immediate reunification of separated children

 
 
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Welcome to Wednesday's Overnight Health Care. Today we got our first look at how Arkansas's Medicaid work requirements are affecting the state, two months after the rules were rolled out.

 

The data from Arkansas shows that thousands of Medicaid enrollees are at risk of losing their coverage.

The requirements mandate that some Medicaid beneficiaries work or complete similar activities to retain benefits. They went into effect in June after being approved by the Trump administration.

Beneficiaries who don't report their work activities to the state, or fail to meet the 80-hour-per-month work requirement, could lose coverage if they don't meet the requirements for three months out of the year.

The report examines compliance with the requirements in July, the program's second month of operation. The numbers:

  • 5,426 people are in their second month of noncompliance.
  • In July, 12,722 people either failed to report their activities to the state or didn't meet the 80-hour-a-month requirement.
  • The vast majority of those people -- about 12,587 -- didn't log on to the state's Medicaid website and report their activities.
  • The remaining 135 people did report their activities, but failed to meet the 80-hour threshold.
  • Overall, the state said, only 844 people who were required to report their activities to keep coverage reported at least 80 hours of work or other activities.

Why it matters: Opponents of work requirements in Medicaid have long argued that it would cause people to lose coverage -- not because they weren't working, but because they weren't telling the state they are working. According to the Kaiser Family Foundation, six in 10 adult Medicaid enrollees are already working. From their brief, released in June:

"However, since one in three Medicaid adults never use a computer or the internet and four in ten do not use email, many enrollees would face barriers in complying with work reporting requirements to maintain coverage," Kaiser wrote in a brief in June.

What's next: Look out for next month's report, while will detail how many people complied with the requirements in August. But also look out for developments in a lawsuit the National Health Law Program filed Tuesday against the administration for approving Arkansas' work requirements.

Read about the report here.

 

Drug overdoses hit new record in 2017

More than 72,000 Americans died from drug overdoses in 2017, according to preliminary data from the Centers for Disease Control and Prevention (CDC). That represents an increase of more than 6,000 deaths, or 9.5 percent, over the estimate for the previous 12-month period.

The increase was driven primarily by a continued surge in deaths involving synthetic opioids, a category that includes fentanyl. There were nearly 30,000 deaths involving those drugs in 2017, an increase of more than 9,000 since 2016.

CDC noted the numbers are still preliminary and may change. The agency also updates these numbers every month. The recent inclusion of December 2017 means data from the entire year are now available for analysis.

Read more here

 

Group finds weed-killing chemical in dozens of breakfast foods

A widely used herbicide that has been labeled a carcinogen by some organizations has been found in a number of breakfast foods, according to a new study.

In tests of 45 products made from oats, the nonprofit Environmental Working Group (EWG) found that all but two had traces of glyphosate, the active ingredient in Monsanto's Roundup.

Out of those products, 31 had levels above what the EWG's scientists consider safe for children, which is .01 milligrams per day.

Read more here.

 

Senate Dems demand reunification of remaining separated children

A group of Senate Democrats is demanding that the Trump administration immediately work to reunify the more than 500 immigrant children in federal custody who were separated from their parents after crossing the southern border.

The 17 Democrats, led by Sen. Kamala Harris (Calif.) sent a letter to Department of Homeland Security (DHS) Secretary Kirstjen Nielsen calling for immediate action to reunite the families of 539 immigrant children still in government custody because of the Trump administration's "zero tolerance" policy.

"Each passing day that DHS fails to act to reunite separated immigrant children with their parents unacceptably exacerbates trauma that this administration has needlessly caused for children and their families seeking humanitarian protection," the senators wrote.

What they want: The Democrats demanded DHS locate the parents deported without their children and offer them the opportunity to return to the U.S. and apply for asylum. They also said DHS needs to offer an opportunity for parents to rebut evidence that they were deemed "ineligible" for reunification.

Read more about the Democrats' demands here  

 

What we're reading

Express Scripts staking out million-dollar gene therapies (Reuters)

Drug middlemen push back, say rebates are to blame for high drug prices (Washington Examiner)

Trump's immigrant health care rule could hurt low-income populations (Modern Healthcare)

 

State by state

Feds: Problems at South Dakota hospital pose 'immediate and serious threat' (Argus Leader)

Maine governor's legal costs to rise as Medicaid suit continues (Associated Press)

Illinois Gov. Rauner makes changes to bill on Medicaid eligibility backlog (The State Journal-Register)

 

From The Hill's opinion page:

Health insurers are using diabetes drug coupons to pad profits

 
 
 
 
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