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2018年9月4日 星期二

Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more

 


 
Featured story
 

Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality

 

Sep 4, 2018 by Greg Sterling

Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.

 
From Marketing Land
 
Snap names Time Warner's former CMO as its VP of US Global Business Solutions
  Sep 4, 2018 by Amy Gesenhues

Reporting to Snap's Chief Strategy Officer, Kristen O'Hara will oversee the Business Solutions groups tasked with building advertiser relationships.

 
Protect Your Brand: The best defense is a good offense
  Sep 4, 2018 by Digital Marketing Depot

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These "hijack" attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.

 
How small businesses can see big results with foundational SEO
  Sep 3, 2018 by Marcus Miller

Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.

 
Here's why you should crowdsource your programmatic creatives
  Aug 31, 2018 by Grace Kaye

Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand.

 
The ultimate guide to using Bing Webmaster Tools – Part 5
  Aug 31, 2018 by Christi Olson

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.

 
How to capitalize on the competitive advantage of real-time data analysis
  Aug 31, 2018 by Stela Yordanova

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Google, IAB Europe still negotiating GDPR Consent Framework implementation
  Sep 4, 2018 by Robin Kurzer

Google has yet to launch its consent management platform.

 
You Got The Click! Now What?
  Sep 4, 2018 by Digital Marketing Depot

Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin's most recent "The State of Digital Advertising" report. But are your conversions keeping pace?

 
Martech continues its explosive growth, but are we facing an overload?
  Sep 4, 2018 by Robin Kurzer

No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that's right for them.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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Breaking News: Trump: Nike sent 'terrible message' with Kaepernick deal

 
 
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Trump: Nike sent 'terrible message' with Kaepernick deal
President Trump on Tuesday said he thinks Nike sent a “terrible message” by featuring NFL free agent Colin Kaepernick in its 30th anniversary "Just Do It" advertising campaign.
Read the full story here
 
 
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The Hill's 12:30 Report: Breaking - Former Sen. Jon Kyl to replace McCain | Wild start to Kavanaugh hearing | Dems interrupt to try and force adjournment | Cornyn blasts Dems for 'mob rule' | Protesters dress as 'handmaids' | Bob Woodward's new book paints troubling portrait of White House | Dems hold big leads in generic House ballots | What to watch with Congress back | Boehner sings in Labor Day video

The Hill 12:30 Report
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NEWS OF THE MORNING

Calling this a circus would be insulting to circuses:

 

Democrats repeatedly interrupted the first day of Brett Kavanaugh's Supreme Court confirmation hearings on Tuesday, arguing the confirmation process should be delayed so they could review tens of thousands of documents related to Kavanaugh's long career in Washington. Amid jeers from protesters, Senate Judiciary Committee Chairman Charles Grassley (R-Iowa) rejected the requests for an adjournment.

 

Why the chaos?: Hours before the hearing, former President George W. Bush's lawyer turned over 42,000 pages related to Judge Brett Kavanaugh's work in the Bush administration. Democrats argue there was no way to read and process these documents in time. http://bit.ly/2wEwTcM

 

Livestream of the hearing -- it doesn't disappoint: https://cs.pn/2oF6veA

 

It's Tuesday -- welcome back!  We really have been fully thrown into September. I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com, @CateMartel and on Facebook.

 
FROM THE SUPREME COURT CONFIRMATION HEARING
KEY LINES FROM THE HEARING:

Cornyn says the hearing is run by 'mob rule': Senate Majority Whip John Cornyn (R-Texas) slammed Democrats on the Judiciary Committee for their decorum during the hearing. "This is the first confirmation hearing that I've seen basically according to mob rule. We have rules in the Senate. We have norms for decorum," Cornyn said. 

 

Kavanaugh calls Justice Anthony Kennedy a 'mentor' and 'friend': During Kavanaugh's opening statement, he praised retiring Justice Anthony Kennedy, who he is hoping to replace. From Kavanaugh's opening statement: "To me, Justice Kennedy is a mentor, a friend, and a hero. As a Member of the Court, he was a model of civility and collegiality. He fiercely defended the independence of the Judiciary. And he was a champion of liberty." http://bit.ly/2Nf1JCl 

 
SIGHTS AND SOUNDS:

Nine. Minutes. Into. The. Hearing.: "Police just removed 3 protesters from the back of the hearing room, one carried by her feet and hands." http://bit.ly/2NMx1xe

 

If you're wondering how disruptive the protesters are: Here's video of the one of the arrests. This has been happening all morning. Keep in mind: The hearing doesn't stop for these disruptions, so it gets pretty loud. Watch: http://bit.ly/2Q4qHmw

 

Spotted in a front row seat at the hearing: Deputy Attorney General Rod RosensteinPhoto: http://bit.ly/2CivJc4

 

Getting traction -- there are handmaids lining the committee hearing room: Offred, is that you? Photo of the 'handmaids' protesting: http://bit.ly/2PxvJH1

 

Bad news for anyone on Capitol Hill for the hearing: "Senate carry out is already out of coffee. Gonna be a long day." (From The Huffington Post's Igor Bobic) http://bit.ly/2Cgn9KY

 

Tidbit -- serving in the Supreme Court is good for your life expectancy: "Wanna live for a really long time? Become a Supreme Court justice. Since 1970, only one justice has died before their 80th birthday-- Scalia, who was 79." http://bit.ly/2oEbGeL

 

What the hearing invitation looks like: Here's a photo: http://bit.ly/2NciDS4

 

Live blog of updates: http://bit.ly/2wEQU1V

 
WHAT TO EXPECT TODAY AND THROUGHOUT THE WEEK:

How long will the confirmation hearing go?: Today's hearing is just opening statements. It is expected to last until around 2:15 p.m. 

 

Will the hearing continue after today?: Yes. Kavanaugh's questioning will happen tomorrow and Thursday, starting at 9:30 a.m. and lasting until the evening. Then, outside witnesses will testify on Friday.

 

^^ Uhh, actually, this hearing could go longer: Senate Judiciary Committee Chairman Chuck Grassley (R-Iowa) said the hearing could be extended. "We hopefully get that done Friday but if we have to go into Saturday and Sunday, we'll go Saturday and Sunday until we get it all done." 

 

Can Democrats block Kavanaugh's confirmation?: No, not on their own. Republicans have a 50-49 majority and nominations only need a simple majority. 

 

Why Democrats can't filibuster: Republicans nixed the filibuster last year to confirm Supreme Court Justice Neil Gorsuchhttp://bit.ly/2MOpiT6

 

Five topics that will likely come up: Executive privilege, abortion, ObamaCare, civil rights and the Second Amendment. Context and details for each: http://bit.ly/2PzhNME

 
JUST POSTED -- IF YOU READ ONE THING TODAY

I'm not sure I've ever cringed more while reading an article:

The Washington Post's Philip Rucker and Robert Costa detail some of the revelations from veteran journalist Bob Woodward's forthcoming tell-all of the Trump White House. The full piece: https://wapo.st/2oEBTcU

 
HERE ARE THE HIGHLIGHTS:

John Kelly sounds like he's having SO MUCH fun: White House Chief of Staff John F. Kelly told colleagues he thought President Trump was "unhinged," according to Woodward's book. "In one small group meeting, Kelly said of Trump: 'He's an idiot. It's pointless to try to convince him of anything. He's gone off the rails. We're in Crazytown. I don't even know why any of us are here. This is the worst job I've ever had.' " 

 

Wow, this is how an adviser tried to stop Trump's trade moves: To prevent President Trump from withdrawing from trade deals, his former top economic adviser Gary Cohn stole a paper off the president's desk. 

 

Yikes, Trump called Jeff Sessions 'mentally retarded': Trump told an aide that he thinks Attorney General Jeff Session was a "traitor" for his recusal in the Russia investigation. "Mocking Sessions's accent, Trump added, 'This guy is mentally retarded. He's this dumb Southerner. ... He couldn't even be a one-person country lawyer down in Alabama.' " 

 

Aides compared Trump to Nixon: "Learning of the appointment of [special counsel Robert Mueller] in May 2017, Trump groused, 'Everybody's trying to get me'-- part of a venting period that shellshocked aides compared to Richard Nixon's final days as president." 

 

Trump wanted to assassinate Assad: According to Woodward, Trump called Defense Secretary James Mattis after Syrian leader Bashar al-Assad attacked civilians with a chemical weapon and said, "Let's fucking kill him! Let's go in. Let's kill the fucking lot of them." 

 

On condemning white supremacists after the Charlottesville rally: Trump said, "That was the biggest fucking mistake I've made." 

 

Read the full piece: https://wapo.st/2oEBTcU  

 
WHEN WOODWARD'S BOOK WILL BE RELEASED:

A week from today -- September 11, 2018. See the book on Amazon: https://amzn.to/2NgAvLp

 
BY THE WAY, TRUMP CALLED WOODWARD:

About a month ago, President Trump called Woodward and told him he wanted to participate in the book. The problem: The manuscript had already been completed. Here's the transcript of how that phone call between Trump and Woodward went down: https://wapo.st/2LXrXV5

 
BREAKING

John McCain’s replacement is chosen:

Via The Arizona Republic’s Yvonne Wingett Sanchez and Maria Polletta, former Sen. John Kyl (R-Ariz.) will return to Washington, D.C. to replace late-Sen. John McCain (R-Ariz.) When this will be announced: 1 p.m. EDT by Arizona Gov. Doug Douceyhttp://bit.ly/2Cec2SR
 
Reaction from McCain’s widow Cindy McCain: "John Kyl is a dear friend of mine and John's. It's a great tribute to John that he is prepared to go back into public service to help the state of Arizona." http://bit.ly/2Cqyfxg
 

Keep in mind — the news cycle always comes full circle: Kyl is the "Sherpa" for Supreme Court nominee Brett Kavanaugh to help him through the confirmation process. https://cnn.it/2NMN1iY

 
THIS WEEK IN CONGRESS

September really is the Monday morning of the year:

How House members look returning after August recess
--> 
https://gph.is/2Ch8nnf

 

How Senators look returning this morning
--> 
https://gph.is/2NOXtX1

 

The House is returning today after the chamber's month-long August recess, while the Senate canceled recess and worked for much of the month. http://bit.ly/2CiVWaJ

 

The two major battles for Congress: Senators are bracing for a weeklong confirmation fight over Supreme Court nominee Brett Kavanaugh. And lawmakers have 26 days to prevent a third (!) government shutdown of the year. 

 

What else is happening on Capitol Hill this week: The Senate is working on nominations, and the House is expected to vote on the Miscellaneous Tariff Bill Act on Tuesday. 

 

Context and details for each: http://bit.ly/2CiVWaJ

 
IN OTHER NEWS

Yes, this is newsy:

President Trump hasn't tweeted all morning. His last tweet was at 6:20 p.m. yesterday. See for yourself: http://bit.ly/2kTEoGF

 
^HAHA, A FEW MINUTES AFTER I WROTE THIS:

He's baaaaack. Right before 11 a.m., the president broke his 17-hour silence and tweeted a threat to NBC's broadcasting license. His tweet: "NBC FAKE NEWS, which is under intense scrutiny over their killing the Harvey Weinstein story, is now fumbling around making excuses for their probably highly unethical conduct. I have long criticized NBC and their journalistic standards-worse than even CNN. Look at their license?" http://bit.ly/2PBLgWb

 

Pelosi's facial expression in this story's photo is spot on:

According to a new Washington Post–ABC News poll released this morning, Democrats have retaken a clear lead over Republicans in the race for the House. The numbers: Democrats have a 14-point advantage, 52 to 38 percent. This is 4-points higher than April. More from the poll: http://bit.ly/2MOb2cT

 
BOOKMARK THIS PAGE:

Morning Consult has a helpful midterm tracker. The graphics are interesting. http://bit.ly/2oEAByP

 
NOTABLE TWEETS

*Insert 'so he's running' jokes here*: 

 


Watch: http://bit.ly/2wJ6FF6

 

Ahh hahaha -- former Speaker John Boehner (R-Ohio) is having a jolly ol' time:

Watch -- amazing: http://bit.ly/2NcgohC

 
ON TAP

The House and Senate meet later this afternoon. President Trump and Vice President Pence are both in Washington, D.C.

 

11:15 a.m. EDT: President Trump received an intelligence briefing.

 

12:15 p.m. EDT: President Trump has lunch with Vice President Pence.

 

1:30 p.m. EDT: President Trump meets with CEOs from the United States Travel Association.

 

2 p.m. EDT: The House meets. Welcome back! The House's full schedule today: http://bit.ly/2jYhqPv

 

3 p.m. EDT: The Senate meets. The Senate's full schedule today: http://bit.ly/2PzVS88

 

4:30 p.m. EDT: Vice President Pence meets with the executive director of the United Nations World Food Program.

 

5:30 p.m. EDT: The Senate votes on a Trump nominee.

 

6:30 p.m. EDT: Votes in the House. 

 

Just announced -- Friday, September 14: Vice President Pence is headlining The Washington Post's summit on space. Details and full speaker list: https://wapo.st/2Cjmico

 
WHAT TO WATCH

Today: Day 1 of Supreme Court nominee Brett Kavanaugh's confirmation hearings. Livestream: https://cs.pn/2oF6veA

 
NOW FOR THE FUN STUFF...

Today is National Macadamia Nut Day.

 

Sign. Me. Up.:

Via Washingtonian's Jessica Sidman, a BYOB paddleboat bar is opening on the Potomac River in Washington, D.C. Photos and details: http://bit.ly/2wG7Mp3

 

And because you made it through the morning slog, here's a little boy and a duck who are the best of friends: http://bit.ly/2LVRXQT

 
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