Lithium and Spredfast merge, GDPR complaints to the ICO spike & Aetna's VP of Marketing Technology

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Aetna's Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other   Sep 4, 2018 by Robin Kurzer A good 'marriage' requires an understanding of how each team can benefit from the partnership.

From MarTech Today

Lithium and Spredfast merge into a social management/customer care platform   Sep 4, 2018 by Barry Levine The companies said that each boosted the other's weak spot.

Complaints to the ICO have spiked since GDPR came into effect in May   Sep 4, 2018 by Robin Kurzer If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states' data privacy laws.

How to build and budget your 2019 customer-centric MO playbook   Sep 4, 2018 by Debbie Qaqish As you pivot your organization to become more customer-centric, the changes will likely have a significant impact on your budgetary needs. Contributor Debbie Qaqish guides you on what to consider as you plan for 2019.

Google, IAB Europe still negotiating GDPR Consent Framework implementation   Sep 4, 2018 by Robin Kurzer Google has yet to launch its consent management platform.

You Got The Click! Now What?   Sep 4, 2018 by Digital Marketing Depot Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin's most recent "The State of Digital Advertising" report. But are your conversions keeping pace? Are you so focused on getting that initial click that you […]

Martech continues its explosive growth, but are we facing an overload?   Sep 4, 2018 by Robin Kurzer No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that's right for them.

From Marketing Land

Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality   Sep 4, 2018 by Greg Sterling Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.

From Around The Web

IBM's new system automatically selects the optimal AI algorithm, VentureBeat

The CMO Council asked 8 good, hard questions about marketing technology management, ChiefMartec.com

Would Big Tech Companies Give Away Free Patents?, Law.com

Balancing Compliance and Operational Efficiency, CIO Review

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Live coverage: Protesters immediately disrupt day two of Kavanaugh hearing

View in your browser     Live coverage: Protesters immediately disrupt day two of Kavanaugh hearing Protesters interrupted the second day of confirmation hearings for President Trump's Supreme Court nominee Brett Kavanaugh just minutes into the proceedings. Kavanaugh returns to the hot seat Wednesday for a marathon day of questioning from members of the Senate Judiciary Committee. Follow the live coverage here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Conservatives rattled by floated names for WH counsel position

View in your browser     Conservatives rattled by floated names for WH counsel position The imminent departure of White House counsel Don McGahn has raised questions about what direction President Trump will go with his choice of a successor and has stirred some agitation among conservatives over whether the president will continue to stay focused on the judiciary. Two names that have floated as possible successors to McGahn are members of Trump’s legal defense team and are seen as more geared toward battling with special counsel Robert Mueller or a Democratic-controlled House than shaping the federal judiciary to be more conservative. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

7 ways digital marketers use what happens on calls to optimize ROI

Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of insights many brands and agencies now use to build accurate customer profiles, deliver more personalized experiences across channels, and generate more customers at a lower CPL.  Filled with real-world examples, this eBook from DialogTech explains 7 ways digital marketers use what happens on calls to optimize ROI. Sponsored by DialogTech Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us