Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions

Featured story

Adobe bringing digital targeting, measurement capabilities to Linear TV   Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures.

From MarTech Today

Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable   Oct 1, 2018 by Barry Levine Several components released or acquired last spring — Engage, Sky and Bizible — see new efficiency enhancements.

From Marketing Land

YouTube rolls out more ad extensions, incremental lift measurement   Oct 1 , 20 18 by Amy Gesenhues Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.

From Around The Web

Can You Bring A Site Killed By Google Panda Back From The Dead, Search Engine Roundtable

Connected TV And Cable TV: Same But Different, AdExchanger

Digital Experience Stacks Evolve Once Again, CMS Wire

CMO Council Explor es St ate Of MarTech With Domain Experts | Markets Insider, markets.businessinsider.com

Global SaaS Security Market 2018-2022 | Increasing Use of AI for SaaS Security to Boost Growth | Technavio | | nonpareilonline.com, www.nonpareilonline.com

Liferay Invests in Triblio's Account-Based Marketing (ABM) business | MarTech Advisor, www.martechadvisor.com

Will AR bring joy to holiday marketing? | Mobile Marketer, www.mobilemarketer.com

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News Alert: Bolton’s top deputy doesn't shy from ‘intellectual knife fight’

View in your browser     Bolton’s top deputy doesn't shy from ‘intellectual knife fight’ National security adviser John Bolton's top deputy is described by some as a no-nonsense, tough-as-nails government official who doesn't suffer fools gladly. But she has also rankled some administration officials since coming onboard earlier this year. Mira Ricardel, who garnered attention recently for butting heads with Defense Secretary James Mattis, is a defense hawk in line with Bolton and a veteran of three administrations. Beyond the Beltway, the 58-year-old is largely unknown. In Washington, her influence, expertise and strong personality are defining traits to those who have worked with her in various roles. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Dems rebuild blue wall in Midwest

View in your browser     Dems rebuild blue wall in Midwest The Midwestern states that handed President Trump the White House two years ago now appear poised to deliver a sharply negative verdict against his party, thanks in no small part to voters’ dissatisfaction with the way Trump has handled his job. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.