Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions

Featured story

Adobe bringing digital targeting, measurement capabilities to Linear TV   Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures.

From MarTech Today

Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable   Oct 1, 2018 by Barry Levine Several components released or acquired last spring — Engage, Sky and Bizible — see new efficiency enhancements.

From Marketing Land

YouTube rolls out more ad extensions, incremental lift measurement   Oct 1 , 20 18 by Amy Gesenhues Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.

From Around The Web

Can You Bring A Site Killed By Google Panda Back From The Dead, Search Engine Roundtable

Connected TV And Cable TV: Same But Different, AdExchanger

Digital Experience Stacks Evolve Once Again, CMS Wire

CMO Council Explor es St ate Of MarTech With Domain Experts | Markets Insider, markets.businessinsider.com

Global SaaS Security Market 2018-2022 | Increasing Use of AI for SaaS Security to Boost Growth | Technavio | | nonpareilonline.com, www.nonpareilonline.com

Liferay Invests in Triblio's Account-Based Marketing (ABM) business | MarTech Advisor, www.martechadvisor.com

Will AR bring joy to holiday marketing? | Mobile Marketer, www.mobilemarketer.com

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