Marketing Day: Amazon ad budgets to increase in 2019, Facebook Marketing API, more

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80% of Amazon advertisers plan to increase budgets in 2019   Oct 25, 2018 by Ginny Marvin Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.

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Latest version of Facebook's Marketing API gives details on why ads fail to run   Oct 25, 2018 by Amy Gesenhues The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error codes.

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Better together — Using attribution approaches for understanding, not for credit   Oct 24, 2018 by John Steinert Don't get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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