SearchCap: SEO for Google Home Hub, Google Ads segmentation, Bing Ads insertion orders

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Google Home Hub: An SEO perspective   Oct 31, 2018 by Barry Schwartz It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.

From Search Engine Land

The impact of 'close variants' in exact match types   Oct 31, 2018 by Frederick Vallaeys A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

Bing Ads launches the ability to create recurring IOs   Oct 31, 2018 by Ginny Marvin Recurring insertion orders are designed to streamline the IO process.

SEO for holiday shoppers   Oct 31, 2018 by Dave Davies Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.

Now you can segment Google Ads store visits by 'new vs. returning' visitors   Oct 30, 2018 by Ginny Marvin Get a better understanding of the types of visitors campaigns are driving in-store.

Best practices for tag management and governance   Oct 31, 2018 by Digital Marketing Depot Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it's more important than ever to monitor the tags on your site, as well as what data they're collecting and the overall impact they may have. But who in your organization is in charge of monitoring tags? Are […]

From Marketing Land

Video advertising's bright future and what you should be doing now   Oct 31, 2018 by Laura Collins Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.

How to personalize without crossing the 'creepy line'   Oct 31, 2018 by Robin Kurzer Creeping out your customers is bad for business. Here's how to message without going over the line.

Snap executive team gets two new chiefs: a chief business officer and chief strategy officer   Oct 31, 2018 by Amy Gesenhues Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.

Making your analytics work harder and smarter – SMX East 2018   Oct 31, 2018 by Mark Traphagen At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You'll also find links to their presentation decks to learn more.

Study confirms brands' worst fears about unsafe content   Oct 31, 2018 by Greg Sterling Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.

Search News From Around The Web

2018's Google Updates and What We Believe Comes Next, State of Digital

China's Baidu Warns Economic Slowdown Could Dent Sales, Wall Street Journal

Google On Lazy Loading Scroll Events & SEO, Search Engine Roundtable

Google To Close The Gap On Modern Browsers & GoogleBot, Search Engine Roundtable

How SEO Crawlers and GSC's Index Coverage Reporting Helped Me Surface A Sinister 302 Redirect Problem [Case Study], GSQI

Organic Results Disappear? What To Do in the Near Future of SEO, BruceClay

Security researcher claims Google Home Hub is insecure, Google disagrees, 9to5Google

SEO Horror Story: Five Real-Life Creepy Tales of Digital Marketing Gone Wrong, Redefine Your Marketing

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