SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens

Featured story

Advertisers shifting budget from search to Amazon   Oct 25, 2018 by Chris Sherman A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.

From Search Engine Land

How To Choose the Right SEO Vendor   Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today's digital world without an online presence. However, a business could have the most beautiful, relevant website in the world, but none of that will matter if people can't find it when they type in a search on the web.

How to get links to your site: Create content that people want to link to   Oct 25, 2018 by Barry Schwartz At SMX East Alli Brenner, Lisa Barone and Paddy Moogan talked about how to make content that attracts links.

Google Ads announces new click-to-message ad features and store visits updates   Oct 25, 2018 by Ginny Marvin The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX East.

Google Lens feature now within Google Image Search results   Oct 25, 2018 by Barry Schwartz Searchers can use Google Lens directly within Google Image search on mobile for some images.

Ready or not, Google's mobile-first indexing is here   Oct 24, 2018 by Chris Sherman No mobile-friendly site? You're missing a huge and growing opportunity.

From Marketing Land

Latest version of Facebook's Marketing API gives details on why ads fail to run Oct 25, 2018 by Amy Gesenhues The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error codes.

80% of Amazon advertisers plan to increase budgets in 2019 Oct 25, 2018 by Ginny Marvin Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.

Search News From Around The Web

bingbot Series: Optimizing Crawl Frequency, Bing Webmaster Blog

AMP story learnings and best practices, Accelerated Mobile Pages Project

Apple's Radical Approach to News: Humans Over Machines, New York Times

Bing Says They Will Invest In Bing Webmaster Tools, Search Engine Roundtable

Google confirms big expansion of Fulton Market offices, Chicago Tribune

Google Fixed Over 50 Bugs In Search Console Over Past Month, Search Engine Roundtable

How PageRank Really Works: Understanding Google, Majestic Blog

Successful Content Marketing Campaigns: Their Core Characteristics, Stone Temple

Voice Action Services is an EU alternative to Google Assistant, Android Authority

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