Tips to be more productive in Google Ads, Bing Ads interfaces

Tips to be more productive in Google Ads, Bing Ads interfaces   Oct 28, 2018 by Ginny Marvin Julie Friedman Bacchini and Ted Ives shared their tips at SMX East.

Advertisers shifting budget from search to Amazon Oct 25, 2018 by Chris Sherman A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.

80% of Amazon advertisers plan to increase budgets in 2019 Oct 25, 2018 by Ginny Marvin Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.

Google Ads announces new click-to-message ad features and store visits updates Oct 25, 2018 by Ginny Marvin NEW YORK - Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts. The features were among those announced at SMX East in New York City Thursday morning.

Google lets users delete search data & control ad settings from Google Search page Oct 24, 2018 by Amy Gesenhues Users no longer have to go to their Google Account page to access privacy controls.

Bing exec: Microsoft's AI is giving it the 'right to innovate' Oct 24, 2018 by Henry Powderly But as the company's machine learning makes it easier for marketers, ethical concerns and human input aren't being ignored.

Paid Search Tactics That Drive Quality Inbound Calls Oct 23, 2018 by Digital Marketing Depot Live Webinar: Tuesday, October 30, at 1:00 PM ET (10:00 AM PT)

Implementing full-scale cross-channel attribution for enterprise companies Oct 22, 2018 by Amy Bishop Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.

Bing Ads changes when conversions are reported Oct 22, 2018 by Ginny Marvin The change applies to conversion and assist reporting.

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