Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations

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Amazon advertisers are in the market for campaign automation tools   Oct. 26, 2018 by Barry Levine Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.

From Marketing Land

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon   Oct 26, 2018 by Amy Gesenhues Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and technology.

Kochava launches its Traffic Index to spotlight top 20 mobile ad networks   Oct 25, 2018 by Barry Levine The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.

Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU   Oct 25, 2018 by Robin Kurzer The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:   Snap Inc. Q3 revenue reached new heights, but users keep leaving   Oct 26, 2018 by Amy Gesenhues The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.   For more marketing news from around the web, check out the full Marketing Day article on our site.

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