Marketing Day: Video ads, Snap exec team, more

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How to personalize without crossing the 'creepy line'   Oct 31, 2018 by Robin Kurzer Creeping out your customers is bad for business. Here's how to message without going over the line.

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Video advertising's bright future and what you should be doing now   Oct 31, 2018 by Laura Collins Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.

Snap executive team gets two new chiefs: a chief business officer and chief strategy officer   Oct 31, 2018 by Amy Gesenhues Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.

Making your analytics work harder and smarter – SMX East 2018   Oct 31, 2018 by Mark Traphagen At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You'll also find links to their presentation decks to learn more.

Study confirms brands' worst fears about unsafe content   Oct 31, 2018 by Greg Sterling Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

How to personalize without crossing the 'creepy line'   Oct 31, 2018 by Robin Kurzer Creeping out your customers is bad for business. Here's how to message without going over the line.

How can Amazon chip away at the duopoly?   Oct 31, 2018 by Robin Kurzer As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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