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2018年10月29日 星期一

SearchCap: Google home page, hotel redesign and Bing intelligent search

 


 
Featured story
 

Google launches new design for hotel search results

 

Oct 29, 2018 by Barry Schwartz

After months of testing, Google has released a new design for the hotel search results.

 
From Search Engine Land
 
Drive SEO results with artificial intelligence
  Oct 29, 2018 by Digital Marketing Depot

One of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning, which deals specifically with the training of algorithms, or understanding how and why algorithms work. But machine learning is only as good as the data it is operating on. 

 
Expert testing strategies for both low and high volume PPC accounts
  Oct 29, 2018 by Ginny Marvin

Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East.

 
Tips to be more productive in Google Ads, Bing Ads interfaces
  Oct 28, 2018 by Ginny Marvin

Julie Friedman Bacchini and Ted Ives shared their advice at SMX East.

 
Google.com mobile home page no longer just a search box, now shows Google Discover feed
  Oct 28, 2018 by Barry Schwartz

Your mobile Google home page now shows Google Discover by default.

 
Bing's 'Quest for Intelligent Search' at SMX East
  Oct 26, 2018 by Eric Enge

Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold.

From Marketing Land
 
5 ways to make your holiday advertising campaigns more profitable
  Oct 29, 2018 by Jacob Baadsgaard

It's time to start thinking about a holiday advertising strategy to reach the right customer base.

 
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
  Oct 29, 2018 by Amy Gesenhues

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more.

 
Is there a place for CRMs in a CDP world?
  Oct 26, 2018 by Barry Levine

Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.


 
 

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