CRMs in a CDP world, Amazon ad tools, more

Featured story

Is there a place for CRMs in a CDP world?   Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.

From MarTech Today

The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle's Bronto, more   Oct 26, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Snap Inc. Q3 revenue reached new heights, but users keep leaving   Oct 26, 2018 by Amy Gesenhues The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.

Amazon advertisers are in the market for campaign automation tools   Oct 26, 2018 by Barry Levine Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.

From Marketing Land

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon   Oct 26, 2018 by Amy Gesenhues Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and technology.

From Around The Web

Taking Down Coordinated Inauthentic Behavior from Iran, Facebook Newsroom

The Best Payment Processing for Your Online Store, The Blog Herald

5 Ways Integrating CRM with Marketing Automation Can Boost Sales - CXOtoday.com, www.cxotoday.com

Don't Let Your Marketing Tactics Stunt The Augmented Reality Market, www.forbes.com

Elevate your marketing strategy with location data insights (VB Live) | VentureBeat, venturebeat.com

How a Unified Customer Identity Supports Digital Experience, www.cmswire.com

Smart technology like Amazon's Alexa is collecting your health info for marketing - abcactionnews.com WFTS-TV, www.abcactionnews.com

US-based marketing automation firm Bluecore buys retail tech startup Betaout | VCCircle, www.vccircle.com

Why Machine Learning Isn't the Answer to Ad Fraud (Yet), www.cmswire.com

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