Ipsos buys Synthesio, why data onboarding matters, best practices for tag management

2018年10月31日星期三

Ipsos buys Synthesio, why data onboarding matters, best practices for tag management

Featured story

Quick guidelines for getting users info they need in chatbots

Oct 30, 2018 by Barry Levine

Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages.

From MarTech Today

	Research firm Ipsos buys social listening platform Synthesio
	Oct 30, 2018 by Barry Levine The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.

	Facebook Q3: Beats on earnings but disappoints on revenue
	Oct 30, 2018 by Greg Sterling Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors.

	Why data onboarding matters more today than one week ago
	Oct 30, 2018 by Mike Sands Why data recency and real-time processes can make all the difference when you're appending new information to your customer records.

	Best practices for tag management and governance
	Oct 30, 2018 by Digital Marketing Depot Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it's more important than ever to monitor the tags on your site, as well as what data they're collecting and the overall impact they may have. But who in your organization is in charge of monitoring tags? Are […]

From Marketing Land

How to boost search rankings using only your internal linking strategy

Oct 30, 2018 by Sponsored Content: OnCrawl

Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website's structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well […]