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2018年10月29日 星期一

Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world

 


 
Featured story
 

LinkedIn Sponsored Content can now be tracked via Google Campaign Manager

 

Oct 29, 2018 by Amy Gesenhues

The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more.

 
From Marketing Land
 
5 ways to make your holiday advertising campaigns more profitable
  Oct 29, 2018 by Jacob Baadsgaard

It's time to start thinking about a holiday advertising strategy to reach the right customer base.

 
Is there a place for CRMs in a CDP world?
  Oct 26, 2018 by Barry Levine

Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Latest version of Facebook's Marketing API gives details on why ads fail to run
  Oct 29, 2018 by Amy Gesenhues

The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error codes.

 
Vimeo integrates with LinkedIn to enable video publishing to company pages
  Oct 29, 2018 by Amy Gesenhues

Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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