Google’s Q3, Kochava launches Traffic Index, 80 percent of Amazon advertisers will increase budgets

Featured story

Google Q3 results: Strong earnings beat expectations but revenues fall short   Oct 25, 2018 by Greg Sterling Revenues were $33.7 billion, earnings were $13.06 billion.

From MarTech Today

Kochava launches its Traffic Index to spotlight top 20 mobile ad networks   Oct 25, 2018 by Barry Levine The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.

From Marketing Land

Latest version of Facebook's Marketing API gives details on why ads fail to run   Oct 25, 2018 by Amy Gesenhues The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error codes.

80% of Amazon advertisers plan to increase budgets in 2019   Oct 25, 2018 by Ginny Marvin Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.

From Around The Web

The Best Chatbots Examples by Industry (And How You Can Make One), Ignite Visibility

The Future of Data: Ownership, Application, AI, and New Roles, Movable Ink Blog

US-based marketing automation firm Bluecore buys retail tech startup Betaout, VC Circle

How Amazon is talking about big data with Madison Avenue, Ad Age

Google launches Lens for image searches, VentureBeat

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