How marketers can be ‘just evil enough,’ the 3 challenges for CMOs & the sales tech landscape

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Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be 'just evil enough'   Oct 4, 2018 by Barry Levine It's about finding the opportunity to generate attention, he said, by subverting platforms and expectations.

From MarTech Today

Today's CMO must tackle these 3 challenges   Oct 4, 2018 by Amy Gesenhues Chief Strategy Officer Debbie Qaqish on the "Rise of Strategic Marketing Operations Functions."

Account-based marketing tools: What you need to know   Oct 4, 2018 by Digital Marketing Depot An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today, brings together everything you need to know about account-based marketing tools and implementing this […]

With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming   Oct 4, 2018 by Amy Gesenhues Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in Boston.

From Marketing Land

The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform   Oct 4, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you've licensed along with the proprietary systems?

From Around The Web

3 ways brands are using data and technology to turbocharge their marketing , Think with Google

The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane, AdExchanger

Bold Digital Architects and SimilarTech Release the 2018 State of Marketing Automation Report, PR Newswire

4 Key Insights Underpinning the Latest Ad-Tech and Mar-Tech Headlines, AdWeek

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Breaking News: Kavanaugh advances in key Senate vote

View in your browser     Kavanaugh advances in key Senate vote Brett Kavanaugh cleared a key hurdle on Friday as Senate Republican aim to confirm him to the Supreme Court this weekend. Senators voted to end debate on Kavanaugh’s nomination, setting up a final vote to confirm him for Saturday afternoon. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Breaking News: Collins to announce Kavanaugh position on Friday afternoon

View in your browser     Collins to announce Kavanaugh position on Friday afternoon GOP Sen. Susan Collins (Maine) is planning to announce her position on Supreme Court nominee Brett Kavanaugh on Friday afternoon from the Senate floor.   Collins will say whether she supports President Trump's nominee during a 3 p.m. speech, according to NBC News and CNN.   A spokeswoman for Collins didn't immediately respond to a request for comment about the senator's planned remarks. The timeline means Collins will have to cast an initial vote this morning on whether to end debate on Kavanaugh's nomination before her position is known. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.