How marketers can be ‘just evil enough,’ the 3 challenges for CMOs & the sales tech landscape

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Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be 'just evil enough'   Oct 4, 2018 by Barry Levine It's about finding the opportunity to generate attention, he said, by subverting platforms and expectations.

From MarTech Today

Today's CMO must tackle these 3 challenges   Oct 4, 2018 by Amy Gesenhues Chief Strategy Officer Debbie Qaqish on the "Rise of Strategic Marketing Operations Functions."

Account-based marketing tools: What you need to know   Oct 4, 2018 by Digital Marketing Depot An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today, brings together everything you need to know about account-based marketing tools and implementing this […]

With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming   Oct 4, 2018 by Amy Gesenhues Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in Boston.

From Marketing Land

The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform   Oct 4, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you've licensed along with the proprietary systems?

From Around The Web

3 ways brands are using data and technology to turbocharge their marketing , Think with Google

The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane, AdExchanger

Bold Digital Architects and SimilarTech Release the 2018 State of Marketing Automation Report, PR Newswire

4 Key Insights Underpinning the Latest Ad-Tech and Mar-Tech Headlines, AdWeek

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