Marketing Day: Instagram’s AR camera effects, MarTech East 2018 & Facebook news

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Facebook to release first-party cookie option for ads, pull web analytics from Safari   Oct 5, 2018 by Ginny Marvin Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.

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Facebook is giving more Instagram developers access to AR camera features   Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.

Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be 'just evil enough'   Oct 4, 2018 by Barry Levine It's about finding the opportunity to generate attention, he said, by subverting platforms and expectations.

Ad groups unveil a new Data Transparency Label   Oct 4, 2018 by Barry Levine Visually resembling an 'ingredients label' found on food packages, it will provide quality and source info for providers of audience segment data sets.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence   Oct 5, 2018 by Barry Levine With Crimson Hex's strength in machine learning and Brandwatch's in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.

Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud   Oct 5, 2018 by Robin Kurzer The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

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Overnight Energy — Presented by Southern Utah Wilderness Alliance — Judge upholds Obama's marine monument | GOP lawmakers worried states using water rule to block fossil fuels | Lawmakers press Trump ahead of ethanol decision

Presented by Southern Utah Wilderness Alliance | View in Browser     JUDGE CLEARS OBAMA'S ATLANTIC NATIONAL MONUMENT: A federal court Friday upheld the massive national monument former President Obama created off the coast of New England in the Atlantic Ocean. In a blow to commercial fishing and other industries who felt the protections for the monument significantly impeded their business, Judge James Boasberg ruled that the Northeast Canyons and Seamounts Marine National Monument complied with the law. The case, Massachusetts Lobstermen's Association v. Wilbur Ross, centered on arguments that the 1906 Antiquities Act does not allow presidents to protect bodies of water, that the government doesn't have sufficient control of water many miles offshore and that the nearly 5,000-square-mile monument was too large. "In all, plaintiffs offer no factual allegations explaining why the entire monument, including not just the seamounts and canyons but also their ecosystems, is too large," wrote Boasberg, a district court judge for the District of Columbia who was nominated to the bench by Obama. He said that the court, legislative and administrative history of the Antiquities Act, the law that grants presidents the power to create monuments, makes it clear that waterways can be protected. "The Antiquities Act reaches lands both dry and wet," he declared. Obama created the monument in 2016 to protect unique ecosystems in a series of undersea canyons and seamounts on and near the continental shelf, about 130 miles from Massachusetts's Cape Cod. A boost from Trump: While President Trump has been highly critical of some of Obama's national monuments -- particular Bears Ears in Utah -- his administration defended the monument in court, telling Boasberg in April that the Atlantic Ocean monument was within Obama's authority. It's not settled: Jonathan Wood, an attorney with the libertarian Pacific Legal Foundation who represented the lobstermen's group, said he would appeal the case to the Court of Appeals for the District of Columbia Circuit. "For a full century after the Antiquities Act was enacted in 1906, presidents respected its limit to 'land owned or controlled by the Federal Government' by not designating national monuments on the ocean beyond the nation's territorial sea," he said. "Today's decision ignored that century of practice and all but eliminated any limits on the president's monument-designation authority." Read more.     TGIF! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news. We'll be working Monday, and writing a newsletter too. Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill. CLICK HERE to subscribe to our newsletter.   GOP SENATORS SAY STATES USING WATER LAW TO BLOCK FOSSIL FUELS: A group of Republican senators are highlighting concerns that a provision under a key Environmental Protection Agency (EPA) water rule makes it too easy to block fossil fuel projects. In a Thursday letter lead by Sen. John Barrasso (Wyo.), the five Republicans asked EPA chief Andrew Wheeler to send new guidance regarding a statute in the Clean Water Act, which they fear has been used in the past to restrict the development of natural gas pipelines. "In the last few years, a troubling trend directed at fossil energy projects has arisen. A select number of states have hijacked Section 401 to delay or block the development of natural gas pipelines and a coal export terminal. While the focus of these abuses today is fossil energy, the approach could be used to target any type of project that is disfavored politically," GOP Sens. Barrasso, Jim Inhofe (Okla.), Shelley Moore Capito (W.Va.), Mike Enzi (Wyo.), and Steve Daines (Mont.) wrote in the letter. Section 401 mandates that any industry that is applying for a federal permit to allow them to put discharges into a water system must also obtain a certification from the state in which the discharge is coming from to ensure they are complying with water quality standards. The rule can affect chemical plants, power plants or other fossil fuel drilling activities that could lead to pollution of a water source. The lawmakers said the current statute is being used to "fight" fossil fuel projects rather than project water quality. They did not offer examples of projects that might have been unfairly struck down under the provision. Read more.   SENATORS SPLIT OVER TRUMP'S EXPECTED E15 DECISION:  Trump is expected to announce over a trip to Iowa next week that he will allow year-round sales of an ethanol blend previously restricted, and a number of lawmakers are speaking up over the move. Two Democratic House members Friday and a bipartisan group of 20 Senators Thursday each separately sent dueling letters to Trump the policy. Reps. Cheri Bustos (D-Ill.) and Dave Loebsack (D-Iowa.) their letter to Trump encouraged him to change the standards, writing that: "Allowing the year-round sale of E15 represents a significant step towards strengthening America's Heartland." On the other hand, the group of senators, which included Senate Environment and Public Works Chairman John Barrasso (R-Wyo.) and Joe Manchin (D-W.VA.), wrote Trump to ask him to not change the standards. Many of the senators represent fossil fuel heavy states. "We are concerned that doing so would do nothing to address the policies impacting refinery jobs, could hurt millions of consumers whose vehicles and equipment are not compatible with higher ethanol blended gasoline, and risk worsening air quality," their letter reads. Trump is expected to allow the year-round sales of gasoline mixed with 15 percent ethanol, known as E15. The move is championed by corn growers as it would likely expand the market of ethanol but opposed by representatives of the oil and gas industry. Previously, the higher mix of ethanol in fuels was banned under the Obama administration during the summer months as studies showed ethanol when burned during warmer temperatures greatly contributed to smog. The change would essentially waive E15 from national vapor-pressure requirements, which currently block the sale of the fuel between June 1 to Sept. 15 in many areas dealing with smog issues.   COAL ASH DIDN'T POLLUTE NC RIVER ABOVE LIMITS, STATE SAYS: North Carolina officials didn't find any evidence that potential coal ash in the Cape Fear River led to unacceptable water pollution levels. The state's Department of Environmental Quality released test results late Thursday from near Duke Energy's shuttered Sutton coal-fired power plant, showing that nearly all metal levels met state standards. Duke had earlier acknowledged that last month's Hurricane Florence caused some coal ash from the plant to get into the river. Coal ash is a waste product from burning coal and contains harmful heavy metals like arsenic and cadmium. The official testing results match Duke's claims that the ash spills didn't compromise water quality. "Test results show all metals below state water quality standards with the exception of dissolved copper," the state agency said. Copper levels frequently rise after flooding, and the state doesn't believe it to be harmful. Read more.   ON TAP NEXT WEEK: Trump is reportedly planning a trip to Iowa next week to announce he's ordering the EPA to allow gasoline with 15 percent ethanol to be sold year-round, a longtime priority of the ethanol industry and the corn-heavy state. Bloomberg reports the election-season announcement could come with some other actions meant to appease the oil or refiner industry, such as limits on trading ethanol compliance credits. The Senate Environment and Public Works Committee will hold a hearing on the Endangered Species Act Wednesday. The specific topic will be state wildlife conservation efforts, with a focus on the Yellowstone grizzly bear and the Delmarva fox squirrel. Sen. John Barrasso (R-Wyo.), chairman of the panel, is pushing draft legislation to change the ESA, which would in part increase the power that states have in deciding how to recover the species. The hearing is a bid to boost arguments from Barrasso and other Republicans that states need more say in ESA decisions. The Senate Energy and Natural Resources Committee is planning a Thursday hearing on how the electric utility industry can restore electric service after a blackout.     OUTSIDE THE BELTWAY: A drilling company is facing a new court delay in its attempt to start fracking in the United Kingdom for the first time in more than seven years, the Independent reports. Toyota Motor Corp. is recalling 2.4 million hybrid cars due to a potential stalling issue with its hybrid system, USA Today reports. New research says a dramatic increase in wind power could increase the climate's temperature, the Associated Press reports.   IN CASE YOU MISSED IT: Check out Friday's stories ... -Coal ash didn't pollute NC river above state standards, officials say -GOP senators ask EPA to block states that have 'hijacked' rule to stop fossil fuel production -Court upholds Obama's Atlantic Ocean national monument         Did a friend forward you this email? Sign up for Energy Newsletters     Forward Energy Newsletters       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

Hillicon Valley: Facebook rift over exec's support for Kavanaugh | Dem worried about Russian trolls jumping into Kavanaugh debate | China pushes back on Pence

View in Browser     Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley. Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Jacqueline Thomsen (@jacq_thomsen), and the tech team, Harper Neidig (@hneidig) and Ali Breland (@alibreland). And CLICK HERE to subscribe to our newsletter.     FACEBOOK'S INTERNAL KAVANAUGH FIGHT: A top Facebook executive's show of support for Supreme Court nominee Brett Kavanaugh has caused a rift within the company, angering employees and forcing its leaders to put some distance between Facebook and its own head of public policy, according to a New York Times report. The Times reported Thursday that Joel Kaplan apologized last week after appearing behind Kavanaugh at an emotional confirmation hearing before the Senate Judiciary Committee. The two are close friends who worked alongside each other in the George W. Bush White House. "I want to apologize," Kaplan wrote in a note to employees. "I recognize this moment is a deeply painful one -- internally and externally." Facebook plans to hold an all-hands meeting on Friday to address the issue. The company did not respond to a request for comment, but it has said that Kaplan was not there representing the media giant. Employees had taken to internal message boards to express anger over Kaplan's appearance at the emotionally fraught hearing, which saw Christine Blasey Ford testify about her allegations that Kavanaugh sexually assaulted her in the early 1980s. Kavanaugh has denied those allegations. Read more here.   RUSSIAN TROLLS AND KAVANAUGH: House Energy and Commerce Committee ranking member Frank Pallone Jr. (D-N.J.) is putting pressure on technology companies to examine how their platforms might have been used by Russian trolls to influence discourse on Brett Kavanaugh's Supreme Court nomination battle. Pallone sent a letter to Alphabet CEO Larry Page, Facebook CEO Mark Zuckerberg and Twitter CEO Jack Dorsey saying he believed the rising tensions after Christine Blasey Ford became the first of three women to accuse Kavanaugh of varying degrees of sexual misconduct "appear to raise political and social tensions in ways similar to issues previously exploited." U.S. intelligence and lawmakers have said social media misinformation campaigns that started during the 2016 elections and have continued through now seek to misinform and divide the electorate. Pallone pointed towards a Facebook group defending Kavanaugh that had previously been dedicated to boycotting Nike for its support of former NFL quarterback Colin Kaepernick, who has protested racial injustice in the U.S., as an example of potential foreign efforts to exploit social tensions. Be cautious though: Pallone cited the German Marshall Fund's Hamilton 68 project, which analyzes accounts it believes to be Russian bots, as an indicator of Russian misinformation. Tweets and posts about Ford and Kavanaugh were among the top subjects being discussed by such accounts at the time of Pallone sending his letter, though some have questioned the validity and value of Hamilton 68's analysis because of their lack of transparency over the accounts the group culls data from. Read more here.   CHINA RESPONDS TO PENCE: China slammed Vice President Pence's accusations of meddling in U.S. elections as "unwarranted" slander in a statement Friday. Pence accused China Thursday of interfering in U.S. elections with the intention of hurting President Trump. "To put it bluntly, President Trump's leadership is working; China wants a different American president," he said at an event at the conservative Hudson Institute. Chinese foreign ministry spokesperson Hua Chunying roundly dismissed Pence's claims. "The relevant speech made unwarranted accusations against China's domestic and foreign policies and slandered China by claiming that China meddles in US internal affairs and elections," she said in the statement. Read more here.   TRUMP OFFICIALS MOVE TO CLEAR PATH FOR DRIVERLESS CARS: The Trump administration is moving ahead with a plan to revise safety rules barring self-driving cars from the road unless they have equipment such as steering wheels, pedals and mirrors, according to a document released publicly Thursday. The National Highway Traffic Safety Administration's (NHTSA) update, dubbed "Automated Vehicles 3.0.," seeks to support "the safe, reliable, efficient, and cost-effective integration of automation into the broader multimodal surface transportation system." The NHTSA is seeking comment "on proposed changes to particular safety standards to accommodate automated vehicle technologies and the possibility of setting exceptions to certain standards that are relevant only when human drivers are present," opening the possibility of removing the aforementioned requirements down the road. Transportation Secretary Elaine Chao said in the document that while self-driving cars have the potential to significantly reduce traffic crashes and road deaths, "the public has legitimate concerns about the safety, security, and privacy of automated technology." Read more here.   A LIGHTER TWITTER CLICK: Take me to Flavortown, USA baby and give me all your TB12 cheese fries.   AN OP-ED TO CHEW ON: The FCC is tasked with solving the digital divide and it's making things worse.   NOTABLE LINKS FROM AROUND THE WEB: Facebook and Twitter but in the public interest? (The Baffler) Thumbs down: how the video game industry is battling Brexit. (The Guardian) Chinese tech shares tumble on spying concerns. (The Wall Street Journal) Spy bust exposes methods of Putin's GRU military hackers. (Bloomberg)         Did a friend forward you this email? Sign up for Technology Newsletters     Forward Technology Newsletters       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2018 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.