Marketing Day: Instagram’s AR camera effects, MarTech East 2018 & Facebook news

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Facebook to release first-party cookie option for ads, pull web analytics from Safari   Oct 5, 2018 by Ginny Marvin Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.

From Marketing Land

Facebook is giving more Instagram developers access to AR camera features   Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.

Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be 'just evil enough'   Oct 4, 2018 by Barry Levine It's about finding the opportunity to generate attention, he said, by subverting platforms and expectations.

Ad groups unveil a new Data Transparency Label   Oct 4, 2018 by Barry Levine Visually resembling an 'ingredients label' found on food packages, it will provide quality and source info for providers of audience segment data sets.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence   Oct 5, 2018 by Barry Levine With Crimson Hex's strength in machine learning and Brandwatch's in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.

Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud   Oct 5, 2018 by Robin Kurzer The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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