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2018年10月9日 星期二

SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs

 


 
Featured story
 

Tips for optimizing content for voice search, virtual assistants

 

Oct 9, 2018 by Chris Sherman

Voice search is coming. Here's what you can do today to get ahead of the curve.

 
From Search Engine Land
 
How Search Engine Land is changing to support you better
  Oct 9, 2018 by Henry Powderly

We're here to help digital marketers, and we take it very seriously.

 
Updated: The big list of Google Easter eggs
  Oct 9, 2018 by Chris Sherman

We've updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools' gags and more. 

 
Google to record small percentage of calls from ads for quality assurance
  Oct 9, 2018 by Ginny Marvin

The program is aimed at bringing spam and fraud detection to call ads.

 
Manage your match types with this structure checker Google Ads script
  Oct 9, 2018 by Daniel Gilbert

If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

 
SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics
  Oct 9, 2018 by Search Engine Land

Attend the search marketing conference programmed by the industry's leading experts… the editors and contributors at Search Engine Land. Join us at SMX® East October 24-25 in NYC for tactic-rich SEO and SEM sessions, inspirational keynotes, networking, hands-on clinics, and a rewarding conference experience. View rates and register today! Tactics you'll use to drive traffic, boost […]

 
New format for Google Sitelinks shows more site content in search results
  Oct 9, 2018 by Barry Schwartz

Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.

 
How to use data to power target account selection
  Oct 9, 2018 by Sponsored Content: Terminus

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn't a ringing endorsement for the efficacy of ABM, then I don't know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]

 
Do you speak SEO? Join Search Engine Land as Deputy Editor
  Oct 9, 2018 by Search Engine Land

Search Engine Land is synonymous with SEO and SEM, so we're looking for someone with deep expertise.

From Marketing Land
 
What marketers are saying about Facebook's new Portal video chat devices
  Oct 9, 2018 by Robin Kurzer

Some marketers see opportunity — even if they don't quite know what that is yet.

 
Why nothing matters more than your email's subject line
  Oct 9, 2018 by Len Shneyder

Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.

 
How Marketing Land is changing to support you better
  Oct 9, 2018 by Henry Powderly

We're here to help digital marketers, and we take it very seriously.

 
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
  Oct 9, 2018 by Greg Sterling

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer.

 
How the IAB Tech Lab's new PrivacyChain could solve one of consent management's biggest problems
  Oct 8, 2018 by Barry Levine

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.

 
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
  Oct 8, 2018 by Robin Kurzer

The company says that the SoundCloud partnership expands its total addressable audience to 100 million.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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Election Countdown: Big fundraising numbers in fight for Senate | Haley resigns in surprise move | Says she will back Trump in 2020 | Sanders hitting midterm trail | Collins becomes top Dem target | Takeaways from Indiana Senate debate

 
 
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The Hill - Election Countdown
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This is Election Countdown, The Hill's weekly newsletter from Lisa Hagen (@LA_Hagen) and Max Greenwood (@KMaxGreenwood) that brings you the biggest stories on the campaign trail. We'd love to hear from you, so feel free to reach out to Lisa at LHagen@thehill.com and Max at MGreenwood@thehill.com. with any questions, comments, criticisms or food recommendations (mostly the latter, please). Click here to sign up.

 

We're 28 days until the 2018 midterm elections and 756 days until the 2020 elections.

 

 

House candidates have been announcing jaw-dropping fundraising hauls in the third quarter of the year. And it's a trend that we're now seeing in the battle for the Senate.

While most Republicans haven't released their numbers, Sen. Ted Cruz (R-Texas) is leading the fundraising pack among Senate candidates and incumbents, with a staggering $12 million raised in the third quarter, which covers fundraising between July and September.

Cruz's tally is a huge spike from his past numbers and will help him keep pace with his well-funded Democratic opponent, Rep. Beto O'Rourke (D-Texas). While we don't yet know O'Rourke's third quarter numbers, expect another monster haul. According to a new federal filing from ActBlue, O'Rourke brought in $9.1 million in August alone.

On the Democratic side, Democrats continue to post strong fundraising hauls that have eclipsed past numbers.

Rep. Kyrsten Sinema (D-Ariz.) raked in nearly $7 million in the third quarter, more than doubling what she raised in the last fundraising quarter. Her Republican challenger, Rep. Martha McSally (Ariz.), has yet to announce her third-quarter fundraising numbers.

Rep. Jacky Rosen (D-Nev.), who's running to unseat Sen. Dean Heller (R-Nev.), similarly raised about $7.1 million and ended September with $2.6 million on hand.

In other Q3 numbers: Sen. Tammy Baldwin (D-Wis.) raised $6 million; Sen. Heidi Heitkamp (D-N.D.) brought in more than $3.8 million, ending last month with about $3.2 million in the bank. Baldwin faces Republican Leah Vukmir in Wisconsin, while Heitkamp faces GOP Rep. Kevin Cramer in North Dakota.

 

Race for the White House

Sen. Bernie Sanders (I-Vt.) is set to begin a nine-day campaign swing next week to boost Democrats ahead of Election Day. Among the states that Sanders is set to hit are Iowa, South Carolina and Nevada – states that are crucial in the presidential nominating process. The trip is likely to fuel speculation that the progressive firebrand is weighing another run for the White House after his unsuccessful primary fight against Hillary Clinton in 2016.

 

United Nations Ambassador Nikki Haley may be stepping down from her post early next year, but she made it clear Tuesday that she has no plans to challenge Trump in 2020. "No, I am not running in 2020," she told reporters during an Oval Office meeting with Trump. "I look forward to supporting the president in the next election."

 

A new political action committee is looking to boost former Virginia Democratic Gov. Terry McAuliffe's profile ahead of 2020 in an effort to encourage him to mount a White House bid, the Associated Press reports. The group, Tenaciously Moving for American Change in 2020, will focus its efforts in states with early primaries and caucuses, like Iowa and New Hampshire.

 

Senate showdown

After casting the deciding vote for Supreme Court Justice Brett Kavanaugh's confirmation, Sen. Susan Collins (R-Maine) has become a top target for Democrats. Already, a Maine Democratic fundraising effort has collected $3.6 million dollars to support Collins's eventual challenger in 2020. Susan Rice, President Barack Obama's former national security advisor, has hinted she may be interested in seeking Collins' seat.

 

On the other hand, Sen. Joe Manchin's (D-W.Va.) vote to confirm Brett Kavanaugh to the Supreme Court may have helped him stave off an electoral defeat in November, The New York Times reports. Manchin was the lone Democrat to buck party lines on the Saturday Senate vote. He's among the Democrats seeking re-election this year in a state that President Trump won handily in 2016.

 

Sen. Joe Donnelly (D-Ind.) and Republican businessman Mike Braun squared off in Indiana's first Senate debate on Monday night. The debate ignited some heated exchanges on health care--particularly on pre-existing conditions--and the Supreme Court confirmation fight. Donnelly highlighted where he's willing to align with Trump, while keeping distance from the Democratic Party. Meanwhile, Braun continued to cast himself as a political "outsider." Here are five takeaways from the debatefrom The Hill's Lisa Hagen and Jessie Hellmann.

 

Survey says…

Democrat Andrew Gillum is leading former Rep. Ron DeSantis (R-Fla.) by a 3-point margin in the latest Florida gubernatorial poll. The survey, by Florida Southern College's Center for Polling and Policy Research, shows Gillum ahead of DeSantis 47 percent to 44 percent. It's only the latest poll to give the progressive Tallahassee mayor a lead over his Trump-allied opponent.

 

In Florida's Senate race, the poll shows Gov. Rick Scott (R) edging out Sen. Bill Nelson (D-Fla.) 46 percent to 44.5 percent, signaling that the contest remains closer than ever.

 

A CNN poll out Tuesday shows Democrats with a 13-point lead over GOP candidates on the generic ballot just four weeks out from Election Day. The poll also shows female voters favoring Democrats at 63 percent, while only about 45 percent of male respondents said the same. It's the latest sign of a widening gender gap.

 

Paper chase

House Majority PAC, the super PAC aligned with House Minority Leader Nancy Pelosi (D-Calif.), is rolling out a roughly $20-million media blitz targeting vulnerable Republicans in races spanning California, Florida, Texas, Nevada, New York, New Jersey and Michigan. Here are the districts on the list: California's 10th, 25th, 39th, 45th, 48th, and 49th congressional districts; Florida's 26th district; Michigan's 8th and 11th districts; New Jersey's seventh district; the fourth district in Nevada; and New York-19, as well as Texas's 32nd district.

 

With Kavanaugh's confirmation to the Supreme Court, NARAL Pro-Choice America, a pro-abortion rights group, has launched a $1 million campaign against House Republicans in toss-up races. The campaign will release ads targeting Reps. David Young (R-Iowa), Peter Roskam (R-Ill.), Kevin Yoder (R-Kan.), Claudia Tenney (R-N.Y.), John Culberson (R-Texas), Jason Lewis (R-Minn.), and Dave Brat (R-Va.)

 

What we're watching for

Senate Debate schedule:

--Friday night debate in Wisconsin

--Sunday night debates in West Virginia, Ohio and Michigan

 

Trump rally schedule:

--Tuesday rally in Council Bluffs, Iowa at 7:30 p.m. ET

--Wednesday rally in Erie, Pa. at 7 p.m. ET

--Friday rally in Lebanon, Ohio at 7 p.m. ET

--Saturday rally in Richmond, Ky. at 7 p.m. ET

 

Coming to a TV near you

Emily's List, a pro-abortion rights group that supports female candidates, is launching a Spanish-language ad campaign going after Rep. Martha McSally (R-Ariz.). The seven-figure ad buy by the group's independent expenditure arm, Women Vote!, hits the Senate hopeful over her record on health care, accusing her of voting "to eliminate protections for pre-existing conditions."

 

The Democratic Senatorial Campaign Committee (DSCC) is also on the attack against McSally, launching an ad Tuesday hitting the GOP Senate hopeful on her health care record. The spot accuses her of voting to "essentially end Medicare" and gut protections for pre-existing conditions.

 

Wave watch

Republicans are seizing on the fight over Kavanaugh's confirmation to the Supreme Court to cast the Democratic protests as "an angry mob" bent on upending Trump's agenda, The Washington Post reports. "Chasing senators down the hall, running up the stairs at the Capitol – we've been taken aback by how people have reacted to it. And we're responding," Rep. Peter King (R-N.Y.) told the newspaper.

 

Democrat Donna Shalala may be well known in Miami. But she's found herself in an increasingly difficult bid against Republican Maria Elvira Salazar to replace retiring Rep. Ileana Ros-Lehtinen (R-Fla.) in Florida's 27th District, McClatchy DC reports. Two recent internal polls showed her either trailing or tied with Salazar, a Cuban-American former broadcast journalist, and there are worries she's not connecting with voters in the Hispanic-majority district.

 

Also in the Sunshine State, the state Democratic Party is suing to extend the state's Oct. 9 voter registration deadline as Hurricane Michael bears down on the Florida Panhandle. The lawsuit, which names Secretary of State Ken Detzner as the defendant, argues that "voters will face significant hurdles to registration because of" the storm. Detzner previously said that local election offices closed on Tuesday could accept applications the day they reopened.

 

Election Countdown was written by Lisa Hagen, Max Greenwood, Rachel Cohen, Kenna Sturgeon and James Wellemeyer.

 
 
 
 
 
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Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats

 


 
Featured story
 

What marketers are saying about Facebook's new Portal video chat devices

 

Oct 9, 2018 by Robin Kurzer

Some marketers see opportunity — even if they don't quite know what that is yet.

 
From Marketing Land
 
How Marketing Land is changing to support you better
  Oct 9, 2018 by Henry Powderly

We're here to help digital marketers, and we take it very seriously.

 
Why nothing matters more than your email's subject line
  Oct 9, 2018 by Len Shneyder

Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.

 
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
  Oct 9, 2018 by Greg Sterling

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer.

 
How the IAB Tech Lab's new PrivacyChain could solve one of consent management's biggest problems
  Oct 8, 2018 by Barry Levine

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.

 
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
  Oct 8, 2018 by Robin Kurzer

The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
The role of strategic marketing operations in addressing today's top 3 CMO challenges
  Oct 9, 2018 by Debbie Qaqish

The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA