SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs

2018年10月9日星期二

SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs

Featured story

Tips for optimizing content for voice search, virtual assistants

Oct 9, 2018 by Chris Sherman

Voice search is coming. Here's what you can do today to get ahead of the curve.

From Search Engine Land

	How Search Engine Land is changing to support you better
	Oct 9, 2018 by Henry Powderly We're here to help digital marketers, and we take it very seriously.

	Updated: The big list of Google Easter eggs
	Oct 9, 2018 by Chris Sherman We've updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools' gags and more.

	Google to record small percentage of calls from ads for quality assurance
	Oct 9, 2018 by Ginny Marvin The program is aimed at bringing spam and fraud detection to call ads.

	Manage your match types with this structure checker Google Ads script
	Oct 9, 2018 by Daniel Gilbert If you run parallel campaigns with different match types, this script will help you automate your organization to ensure nothing slips through unnoticed.

SMX East kicks off in 2 weeks! Join us for actionable SEO & SEM tactics

Oct 9, 2018 by Search Engine Land

Attend the search marketing conference programmed by the industry's leading experts… the editors and contributors at Search Engine Land. Join us at SMX® East October 24-25 in NYC for tactic-rich SEO and SEM sessions, inspirational keynotes, networking, hands-on clinics, and a rewarding conference experience. View rates and register today! Tactics you'll use to drive traffic, boost […]

	New format for Google Sitelinks shows more site content in search results
	Oct 9, 2018 by Barry Schwartz Check out this new Google search result user interface that looks like featured snippets within Google Sitelinks.

	How to use data to power target account selection
	Oct 9, 2018 by Sponsored Content: Terminus According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn't a ringing endorsement for the efficacy of ABM, then I don't know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]

	Do you speak SEO? Join Search Engine Land as Deputy Editor
	Oct 9, 2018 by Search Engine Land Search Engine Land is synonymous with SEO and SEM, so we're looking for someone with deep expertise.

From Marketing Land

	What marketers are saying about Facebook's new Portal video chat devices
	Oct 9, 2018 by Robin Kurzer Some marketers see opportunity — even if they don't quite know what that is yet.

	Why nothing matters more than your email's subject line
	Oct 9, 2018 by Len Shneyder Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.

	How Marketing Land is changing to support you better
	Oct 9, 2018 by Henry Powderly We're here to help digital marketers, and we take it very seriously.

	Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
	Oct 9, 2018 by Greg Sterling Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer.

	How the IAB Tech Lab's new PrivacyChain could solve one of consent management's biggest problems
	Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.

	Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
	Oct 8, 2018 by Robin Kurzer The company says that the SoundCloud partnership expands its total addressable audience to 100 million.