Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU

Featured story

GDPR complaints stack up across the EU as regulators prepare to issue fines   Oct 10, 2018 by Robin Kurzer Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad.

From MarTech Today

Nielsen Catalina now targets ads using purchase data on Connected TV and OTT   Oct 10, 2018 by Barry Levine Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.

An AR Halloween pre-show invades movie theaters   Oct 10, 2018 by Barry Levine National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts' favorite holiday.

Choosing an enterprise call analytics platform   Oct 10, 2018 by Digital Marketing Depot The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020.

From Marketing Land

Why Google's Home Hub could outsell Echo Show, other smart displays   Oct 10, 2018 by Greg Sterling The new device is priced right and offers more capabilities out of the box.

From Around The Web

InsideView Integrates With Microsoft's AI-based Relationship Assistant, www.globenewswire.com

OK Google, What Does the Future of Marketing Look Like?, www.cmswire.com

Sunset of the Google Ad Manager API v201711, www.googleblog.com

5 Tips for Deploying Open-Source Software, www.cmswire.com

Can AI make marketing more human?, IT News, ET CIO, cio.economictimes.indiatimes.com

Differentiating between CDP and DMP in the age of PII, www.martechadvisor.com

How your martech stack fails to serve the customer | SmartBrief, www.smartbrief.com

The 5 Biggest Martech Acquisitions of 2018, www.cmswire.com

The House Of Data: How Can CDPs Help Email Marketers? 10/02/2018, www.mediapost.com

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News Alert: GOP loads up lame-duck agenda as House control teeters

View in your browser     GOP loads up lame-duck agenda as House control teeters Republican lawmakers are packing their agenda for the lame-duck session after the Nov. 6 elections, recognizing it could be their last shot for at least two years to pass legislation under unified GOP control of Congress. Their top priorities include spending legislation, the farm bill, a package to extend expiring tax breaks, criminal justice reform, reauthorizing the Violence Against Women Act and passing the Jobs Act 3.0, which is intended to spur capital formation. Also high on the to-do list is a batch of executive and judicial branch nominees — including 36 federal district court and three circuit court judges.  Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Democrats aim for big gains in state legislatures

View in your browser     Democrats aim for big gains in state legislatures SUNFISH LAKE, Minn. — Bolstered by an unpopular Republican president and favorable winds in suburban districts, Democrats see a golden opportunity to win back hundreds of state legislative seats across the country, rebuilding a bench decimated by midterm election results in 2010 and 2014.   The favorable conditions represent the Democratic Party’s first chances to claim some control over the decennial redistricting process, which begins after the 2020 Census. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

17 leading local marketing automation vendors profiled

Included in the 50-page "Enterprise Local Marketing Automation Platforms: A Marketer's Guide" from MarTech Today are profiles of 17 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.  Topics covered include: Trends driving the adoption of local marketing automation tools Does your company need a local marketing automation tool? Capabilities  Cost of implementation Connect with us: at LinkedIn, on Twitter @DMarketingDepot, and at Facebook. This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 279 Newtown Tpke. Redding, CT 06896 USA Contact Us