Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU

Featured story

GDPR complaints stack up across the EU as regulators prepare to issue fines   Oct 10, 2018 by Robin Kurzer Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad.

From MarTech Today

Nielsen Catalina now targets ads using purchase data on Connected TV and OTT   Oct 10, 2018 by Barry Levine Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.

An AR Halloween pre-show invades movie theaters   Oct 10, 2018 by Barry Levine National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts' favorite holiday.

Choosing an enterprise call analytics platform   Oct 10, 2018 by Digital Marketing Depot The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020.

From Marketing Land

Why Google's Home Hub could outsell Echo Show, other smart displays   Oct 10, 2018 by Greg Sterling The new device is priced right and offers more capabilities out of the box.

From Around The Web

InsideView Integrates With Microsoft's AI-based Relationship Assistant, www.globenewswire.com

OK Google, What Does the Future of Marketing Look Like?, www.cmswire.com

Sunset of the Google Ad Manager API v201711, www.googleblog.com

5 Tips for Deploying Open-Source Software, www.cmswire.com

Can AI make marketing more human?, IT News, ET CIO, cio.economictimes.indiatimes.com

Differentiating between CDP and DMP in the age of PII, www.martechadvisor.com

How your martech stack fails to serve the customer | SmartBrief, www.smartbrief.com

The 5 Biggest Martech Acquisitions of 2018, www.cmswire.com

The House Of Data: How Can CDPs Help Email Marketers? 10/02/2018, www.mediapost.com

SMX East returns to NYC, better than ever: October 24-25, 2018 SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us