Google launches AdLingo, InMobi buys Sprint’s ad firm, Fullscreen offers a YouTube brand safety tool

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Google ushers in the Age of Conversational Ads with the launch of AdLingo   Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.

From MarTech Today

InMobi becomes Sprint's exclusive in-app, CTV ad platform by buying the telco's ad firm   Oct 17, 2018 by Barry Levine The purchase of Pinsight Media positions InMobi as the central player in Sprint's ad future, and possibly in the ad future of T-Mobile and other telcos.

Fullscreen offers marketers another YouTube brand safety tool   Oct 17, 2018 by Barry Levine With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.

From Marketing Land

How will Google's new Android app licensing rules in Europe impact Chrome and search?   Oct 17, 2018 by Greg Sterling The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.

From Around The Web

The hidden costs of taking programmatic in-house, Digiday

Three most common mistakes to avoid with digital transformation projects, Get Elastic

15 MarTech Pros Share Their Most Valuable Experiences and Insights, martechseries.com

4 Statistics That Will Help You Shape Your Marketing Technology Budget, www.business2community.com

Jobiak Introduces New AI-based Recruitment Marketing Platform Designed for Google for Jobs | HR Technologist, www.hrtechnologist.com

Tips for Evaluating, Setting Up and Supporting Your CDP, www.cmswire.com

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Breaking News: Pompeo advises Trump to give Saudis 'a few more days' to investigate

View in your browser     Pompeo advises Trump to give Saudis 'a few more days' to investigate Secretary of State Mike Pompeo said Thursday he advised President Trump to give Saudi Arabia "a few more days" to complete their investigation into the disappearance of dissident journalist Jamal Khashoggi.    "There lots of stories out there about what has happened," Pompeo told reporters at the White House after meeting with Trump. "We're just going to allow the process to move forward, allow the facts to unfold." Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Trump attacks fuel GOP fears about losing suburban women

View in your browser     Trump attacks fuel GOP fears about losing suburban women President Trump's personal attacks on women are fueling GOP fears that the party may lose suburban female voters in November. The president's latest insult — aimed at adult film actress Stormy Daniels — comes just three weeks before the midterm elections and right on the heels of a bruising confirmation battle over Supreme Court Justice Brett Kavanaugh. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.